Absolut : Biography of a Bottle by Carl Hamilton

4 April 2015
This paper examines the marketing and advertising strategies for vodka as set out in the book “Absolut : Biography of a Bottle” by Carl Hamilton.

This paper analyzes the book “Absolut : Biography of a Bottle” by Carl Hamilton and discusses the story of how Absolut Vodka emerged as an unknown product and with a unique marketing strategy managed to conquer the United States market.
“The first step in the story is the proposal Gunnar Broman, head of Sweden’s top advertising agency, made to New York executives in 1978. At this time the belief was that all good vodka came from Russia. In reality, vodka had been being produced in Sweden for centuries, but the cultural belief in America was that vodka came from Russia.”
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