Advertising Environment

Only some parts of Russia are instilled with heating systems provided from the government, which means majority of the citizens must instill their own heating system and pay bills to detain the system for at least 6 months. Now as Russia is one of the large producers Of gas, the prices are ridiculously low, the only catch is that when systems are instilled there are no on/off switches, which means the heating systems are maintained throughout the year. As, the winters in Northern Russia are prolong and the retention of cold climate high so, it is an excellent target for ‘Heating Mats’.The Challenges of Advertising and Marketing in Russia is a big deal. To advertise and market a product in Russian market is not an easy task as Russia is not country, it is a vast scattered area where no unified marketing strategy can be applied. This means that the product which sells perfectly in Moscow may not be attracting consumers in SST.

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Petersburg. There are regional differences which causes difference in lifestyle of the people in Russia. Moreover, the Russian market is so dynamic that whatever marketing strategy which works today may not work tomorrow.Still there are many mediums through which product awareness can be increased and challenges of marketing and advertising in Russia can be decreased which are given below:-Advertising on the Internet. Internet has become the most popular medium through which we can make your products and services popular not only in Russia but also globally. Most of the people now search for products and services on the internet. Thus, it becomes the most important medium of which can make the task of advertising and marketing in Russia easier.

Mass Transit Advertising is a popular in Russia.Mass transit advertising is a great way to advertise our products and services on public transportation and private car. Each one of us can notice the advertisements displayed on buses passing by or while standing on a bus stop. We never know when our advertisement on a public transport clicks into the mind of the consumer and tempting them to buy that product or service. Outdoor Advertising is another way for the promotion of our product. In this type of advertising we need to be careful about the area when we choose for advertising our products and services.The outdoor advertisement is likely to yield quick results only if certain matters like design Of the advertisement, location of the advertisement etc.

, are taken into consideration. Television Advertising for the best marketing. If we want to make your product popular in Russia, we can go for television advertising in local channel. The advertisements coming in between of the favorite program of people is for sure noticed by them and if they require, are likely to place an order.Besides, the above mentioned ways, there are many others like press advertising, radio advertising in Russia, marketing researches, public relations etcћ which can help you in achieving success and facing challenges of advertising and marketing in Russia. Choosing a right advertising media is also important to evolve a perfect marketing strategy. Whether we want to go for online advertising in Russian websites or opt for outdoor advertising and indoor advertising in Russia depends on the type of product or service you are trying to sell.

You can also opt for advertising in public transport in Russia to get more attention. Advertising on television in Russia would be great as so many people watch TV and may come across your advertisement which may convert them into our customers. There are many people who hear radio all the time, so if we advertise our products on Radio, we may get attention of hose people. If we need to market your products successfully in Russian market just visit http://MD. Russia-promo. Mom, which is the website of Russian Marketing and Advertisement Association, tied up with many advertising agencies in Russia who can suggest you the most effective and perfect marketing strategy to market our products in Russia. Advertising culture and legal/culture limitations: Russian advertising for foreigners to feel the first feeling is ‘ no fun ‘ is it.

When they spread advertising, they show product images and price generally, hone number and your dealer as soon as possible. After the end of the rapid-fire like a bear expressions, they think its done.Most Russians lived in a socialist, thus, advertising is the tool for information delivery and instrument of propaganda rather than a means to stimulate motivation. Posters and intense Soviet-era propaganda represented by text way beyond the transition was reflected in the Russian advertising market. For this reason, the first impression for the foreigners to feel the Russian advertising is ‘ no fun ‘ as a consequence of being. Days of the Soviet union, the area of advertising was not field of the individuals or companies; it was the field of government.They mainly focused on Exciting and easy-to-read propaganda (propaganda) expression.

Even after capitalism, this way is projected to remain in the Russian advertising area. In short, the character of the Russian advertising is very straightforward. This feature on TV advertising, outdoor advertising, advertising brochures that appear throughout the advertising market characteristics. For example it is natural that product image and store the hone number of the call center , sales place position , and even most of the price are be specified in the advertisement.Another feature of the Russian advertising market is quite irritating form of advertising is that it will flood. Maybe the public chosen technique is easy to be because of the eye-catching way to attract customers. These features are truly loyal to the Russian advertising industry side of the majority.

European countries in the Americas and the generalization of these types of advertisement, but their use sex appeal to swing into information implicitly and expressed humorously idea. However, In Russia, they use the straightforward way to express.This is the difference between advertising and advertising in other countries. In perspective of marketing, Russian advertising is not the way of story There is another feature in Russian advertising market which has not seen in any other country. In 2006, the Russia prohibits foreign language. In other words, it will be allowed only in Russian, for not only newspapers but broadcast advertising which is exposed to all areas. The recent years, the Russian entrant government and local government start to pay attention to the appearance of the city and think that advertising is important for image of city.

Therefore, this prohibition bill was passed. Advertising strategy: Well, we already know the marketing environment and the marketing culture of Russia. Its kind of complicated because of the advertising culture in Russia for the advertising our product. The way for the advertising our product is same with other Country but we are doing in Russian language. For our product we choose some advertising strategies they are: 1) Word of mouth Influence and Buzz Marketing – Gather opinion Leaders – Influential – Market the product to people allowing positive reviews and critics on it. Not only the opinion Leaders through house wife’s, etc. But to get the product known through consumer influenced media, such as talk shows, product shows, advertising shows etc.

2) Influence through Mass Media – Use social networks such as Backbone and blobs that allow people to give feedback and allow critics to review the product and also the service provided. -Social video sites such as Youth will also decrease the price of avian an expensive advertisement on TV as producing an advertisement and posting it on Youth is almost free as the expense of creating the video is the only thing that is coasted. ) Co- Branding – Since this product is not well known and is categorized as an ‘Unsought Product’, co-branding will play a powerful role in order to ensure promotion and product awareness. This will be useful as this product could co-brand with famous healthcare companies such as ‘Johnson Johnson’ or ‘PHARMACY’ both companies which both localize in healthcare. 4) Celebrity Advertising Using famous celebrities or well-known health figures to advertise with the product, thus enhancing the awareness of the product and making the product cool. ) Health Fairs and Environmental Health Awareness talks, fairs, etc. – Including this product in such events will not only exclusively make consumers become aware but also allure potential buyers.

The potential buyers will allow the product to be backed up by a buying power and will help decrease the financial expenses through investments, etc. 6) Door to Door Selling and Promotion – Advertising the product through door to door promotion sales, making nonusers becomes aware of such a product This method is more time consuming but inexpensive and can be efficient if done properly.

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