An Evaluation on Target Corporation and Wal-Mart Stores
Table of Contents
The Large-Store Discount General Merchandise Market
Overview Of Target Corporation and Wal-Mart Stores, Inc
1. The companies being analyzed are Target Corporation and Wal-Mart Stores, Inc. They are general merchandise retailers. They compete in the large-store general merchandise market, especially in the discount store segment and the US geographic market.
1.1. Target Corporation’s Store Brands in multiple formats are Target, Super Target, Mervyn’s, Marshall Field’s, Target Direct and Target Visa.
Target operates 1409 stores in 47 states in the United States and is currently the No.3 discount retailer in the US market.
1.2. Wal-Mart Stores, Inc has several Store Brands: Wal-Mart currently operates 2295 Wal-Mart Discount Stores; 1521 Supercenters; 564 Sam’s Clubs and 34 Neighbourhood Markets in 9 countries outside the US – Argentina; Brazil; Canada; China; Germany; South Korea; Mexico; Puerto Rico; United Kingdom. Wal-Mart is today the world’s largest retailer (and company measured by revenue) and occupies the No.1 position in the US General Merchandise Retail Market.”