The company discussed in this paper is of the coffee company, Starbucks. This paper also provides a detailed SWOT analysis figure on page four for review. Further information can be found on Starbuck’s website at www. starbucks. com. SWOT Analysis of Starbucks With its vast array of decadent drinks, snacks, and a welcoming atmosphere, Starbucks has become a staple in our society. However, like any other company out there, Starbucks has its strengths, weaknesses, opportunities, and threats against it.
An analysis of this type is referred to as a SWOT analysis. With a vast array of strengths, Starbucks also lacks in a few areas but with the chances of future opportunities high, they can reduce their threats against them to stay on top in the coffee world. The strengths of Starbucks include everything from providing their products all over the world to each facility being clean, welcoming, and easily located. However, not every company is perfect. One of the most profound weaknesses would be their extremely high prices for their specialty coffees. Their high prices could turn away customers from purchasing them.
An area of improvement includes offering online ordering for customers. This feature is becoming more and more popular among companies. An opportunity for Starbucks would be to offer catering and/or delivery systems for larger parties. Starbucks could also implement certain stores with party rooms to increase their popularity. Starbucks could also benefit from co-branding with others. One of the major threats towards Starbucks could be the decline in customers because he or she wants to make healthier choice. The diagram on the following page shows more examples of each SWOT component.
Starbucks started out with only one store in Seattle Washington back in 1971. Today, the company has expanded into fifteen thousand stores located in over fifty countries (“Our heritage”). With a mission statement of “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” Starbucks has become one of the most successful coffee shops in the world (“Our starbucks”).