Anantara Market Study

2 February 2017

As these products evolve from abstract ideas into primitive objects that are then further refined, the business that created the product begins to gain customers. The satisfied customers become the repeat buyers and core customer of the company. This is the process that creates the customer base. Anantara Dhigu has an approximate of 20% repeat customer business that consists of a mix segment. Anantara marketing team highly focuses on enhancing their customer retention rate by providing added values and services to their loyal customers.Before approaching to a specific market, Anantara analyses the buying and consuming process of the hospitality product based on geographical, behavioral and demographic segmentation.

The intention of this study is to identify who buys which Anantara product where, when and why, this provide a high probability of success in striving of customer expectations. 4. Analysis of Customer Profile and Segmentation Customer profile is defined as a description of customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and buying history (Businessdictionary. om). Public relations play a significant role in how well the brand name of Anantara, along with the awareness of the resorts, reaches as many customers as possible. Having a positive PR person helps advance the product, through getting write UPS in magazines, spots in travel TV shows, publicity in the news, drawing celebrities to the hotel, and finding creative means to get the resort name on the internet and through other forms of media. 7.

Anantara Market Study Essay Example

Marketing Objectives The marketing strategy’s objective is to communicate the unique set of services that they offer to guests.They attempt to direct the focus of their guests to the issues of quality and value for the money; this allows to communicate brand values, develop close working relationships with customers and suppliers and to identify the needs of guest in an effective manner. Continued differentiation and growth are two goals they have set for themselves. Growth will take place by targeting new areas of business within both Asia Pacific and Europe communities. 20 Faculty of Hospitality & Tourism Studies Module: Principle of Marketing Subject: Anantara Dhigu, Maldives – Market Study . Lucrative Market – The Wellness Concept Figure 3 Travel expenditure pie chart (Tarabanov, 2008) The wellness revolution has taken the world by storm, with the baby boomers starting to retire, suddenly all can think about is how to remain healthy and look younger. In fact, the wellness revolution is so large, that it has actually become a trillion dollar industry.

Most of the Hotels & Resorts are slowly adapting to this lucrative new market by offering spa, yoga, meditation packages to their customers. The size of the wellness market is

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