Anthem for Doomed Youth Commentary Response

5 May 2017

Qn: In todays global environment, why are eco-effciency and eco-effectiveness important to organizations In recent years, much emphasis has been put on the importance of eco-effciency and eco-effectiveness due to raising concern of global warming and the environment in general. Basically, eco-effciency means reducing the environmental impacts of goods and resource intensity throughout the entire life cycle to a level at least in line with the Earth’s estimated carrying capacity; while at the same time satisfying human needs in short reducing the environment impact of products and resource used for uman needs.

Eco-effectiveness on the other hand means doing it right, instead of reducing the harm of wrong things. This essay will discuss in detail the benefits and reasons why eco-effciency and eco-effectiveness is important to organizations and the concept of sustainable development with examples from some companies in the world today. There are many benefits of eco-effciency and eco-effectiveness to firms.

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One of the benefits is economic benefits. Companies have long been thought of as profit-maximizing entities which are expected to engage in activities that meet the inancial responsibility of the firm.

In recent years, the concept of corporate social responsibility is more highly regarded. Hence, fund managers are more inclined to investing in companies that are deemed environmentally responsible; due to the fact that companies that are not environmentally responsible might end up with the wrong side of the law. For example, King and Lennox (2002) suggests that an increase in environment performance translates into improvement of reputation, an increase in investor’s trust and a decrease of investor’s risk.

Therefore, with the importance of ttracting investors and strengthening business ties, it is important for organizations to sustain eco-effciency and eco-effectiveness (Hay et al. 2005). Eco-efficiency benefits can also be reaped nation-wide. As De Simmone and Popoff (2000) suggests, eco efficiency can help developed countries improve their resource productivity and encourage developing countries to reach their full potential. By becoming eco- efficient and eco-effective, the cost of manufacturing a certain product or providing a certain service will be reduced as well.

A fine example is 3M – through pollution- revention projects, the company has saved over 750 million dollars (McDonough and Braungart 2001). Additionally, it is essential to the government to enable the society to be sustainable. Developing countries – giving back to the locals. Finding work for them to do instead of replacing them with eco-unfriendly machinery. In developed countries, some people are willing to pay more for “green” products as their physiological needs are already satisfied, and hence move up the Maslow hierarchy of needs, seeking esteem and self-actualization instead.

Recently, that behaviour has een dubbed as “lazy environmentalism” (Can Capitalism save the Planet? , New York Times) – and organizations are Jumping on the wagon to help consumers achieve that sort of need. Therefore, eco-efficiency and eco-effectiveness are important to where being environmentally conscious would result in economical benefits. Eco- efficiency has moved away from the Industrial Revolution age where gargantuan output of products translates to large proportions of environmentally toxic by- products.

On the other hand, although being eco-efficient might increase output costs, people in developed countries are willing to pay more for esteem and self- ctualisation purposes. friendly, and hence help their consumers achieve their “lazy environmentalism” needs without sacrifice, generating profits at the same time (DeSimone & Popoff 2000). Pressure has also been made to firms to be eco-effcient and eco-effective from groups such as Greenpeace. An article by Flveash (Fiveash 2010) shows that Dell is pressured by Greenpeace to remove all hazardous chemicals from its entire product.

Therefore, with such large and influential organizations campaigning for such reasons, it is important for organizations to keep themselves in good media ight. As the market for most products are not in scarce supply, being eco-friendly in the public eye is the key to being competitive against other organizations. Hence, allowing a “cutting edge” and “unique selling point” to products, in this instance, environmentally friendliness will prove crucial to organizations to stand out from competitors. As natural resources gets scarce, firms has realised the importance of sustainable management and development in recent years.

In short sustainability means the ability of humans to ensure that it meets the need of the present without ompromising the ability of future generations to meet their own needs. The Brundtland Commission Report (World Commission on Environment and Development, 1987) has emphasized the importance of sustainable development and forced it to the top of the agenda of the United Nations and the multilateral development banks. Without sustainable management and development, our future generations would be left with little or no resources. Sustainability of businesses through protecting resources?

For example, eco-tourism – if natural habitat of tribes destroyed, there will be no such thing anymore. Overfarming? Ђ”lncrease in demand, decrease in supply. Therefore, prices of raw materials will increase, not a benefit to businesses in long run. Might as well show some effort now to prevent it. Through the reasons above, we can see that it is of much importance for managers in today’s global environment to be aware of the environmental impacts of the firm’s product and services instead of Just working towards a lower input and a higher output.

This is linked corporate social responsibility. Corporate social responsibility is basically a form of corporate self-regulation integrated into a business model as such firms do ore than what they are required to do under applicable laws and regulations. As stated by Hays & Stavins (2005) a firm must consistently reduce its emission of air and water pollution by more than it is required to do by environment authorities to be considered as practicing CSR. CONCLUSION – State the importance of eco- efficiency and effectiveness and weigh the advantages over disadvantages.

Eco-efficiency is based on bringing the two eco dimensions of economy and ecology together to relate product or service value to environmental influence. It is a concept that balances the economical output of a company from an environmentally sound nput. For example, an organizations eco-efficiency can be formulated by weighing its value profile agaisnt its environmental profile where eco-effciency ratios such as net sales per energy/material consumption can be produced. This eco-effciency concept is a measurement framework for the progress of economic and environmental sustainability.

When an organization increases its prosperity with lesser activity and meets or exceeds the stipulations of environmental regulations, it is eco-effective. Anthem for Doomed Youth Commentary Response By akewalram “Anthem for Doomed Youth”, a wartime Sonnet by Wilfred Owen The poem uses any techniques to convey its meaning. By our understanding of the use of these techniques, the poem becomes easier to understand and at the same time, more is revealed to us. Wilfred Owen was a soldier during WW1 and therefore gives us a firsthand experience of war. He was against war and was appalled by the effects of war on people and their families.

By using a sonnet for the structure of his poem, Wilfred Owen introduces a touch of irony. The conventional function for a sonnet is love, but this poem has a sort of anti- love, or rather, a love that turns bad. The young male population have so much atriotic love, and are so eager to serve, but this love turns sour. They spend time rotting in the wastes of the trenches, only to be mown down in the blink of an eye by a machine-gun. Not only are their lives wasted, gone without the holy rite of a funeral, but the lives of their loved ones at home are also ruined.

The technique of comparison is used a lot in this poem. Owen explores the monstrosity of war in various examples of comparison. The boys “die as cattle,” this conveys the idea that the young men going to war is the same as cattle going to a slaughter house to be killed. With no real purpose but to be mindlessly massacred. Through personification, the guns responsible for taking so much human life are made out to be monstrous, even evil. The poem also likens their deaths to a funeral, but one where the bells are shots, and the mourning choirs are the army’s bugles.

The drawing down of the blinds, the traditional sign to show that the family is in mourning, has been likened to the drawing of a sheet to cover the dead. Through various literary techniques, Wilfred Owen enhances the meaning of the poem. The title itself has significant use of assonance, “Doomed Youth. ” The sound is ntended to be drawn out, long and melancholy, as melancholy as the subject of war itself. Onomatopoeia is used to make the sounds real: as if we were really there. We hear the “stuttering rifles” and the “patter out their hasty orisons. Repetition and alliteration have also been used to make the poem reflect the ordeal that the soldiers had to face: monotonous boredom in the terrible conditions, then their death, inevitable from the start, will come. The poet structures the poem in a fascinating way. The poem is split into two parts, one part contains eight lines and the second part contains six lines. In the octet a question is asked in the first line and answered in the remaining seven lines. The poet also uses the same technique in the sestet, asking a question in the first line and answering it in the remaining five lines.

The first part, the octet, focus’ on the realities of war on the battlefield, giving us an experience of what it is like to see and effects that the war had on the families of the soldiers. The octet is dominated by the harsh sounds of war on the battlefield. The octet starts off with a question, “What passing-bells for those who die as cattle? ” this is a good ay to open the poem. The question contains a simile, “die as cattle”. This is referring to the soldiers being treated as cattle and creates an image of cattle being slaughtered in vast numbers.

It could also be referring to the soldiers being treated as less than human. This has a great effect on what you think about the poem and the war. The poet then starts to reveal the realism of war through a selection of literary techniques in the remainder of the octet, “rifles’ rapid rattle. ” An example of alliteration to emphasise that the opposing troops did not take pity on the individuals hey are trying to kill. This makes the reader think of why the soldiers were battling. Both sets of soldiers are the same, fighting for leaders who are craving for power. The shrill, demented choirs of wailing shells. “This line shows that the wailing of the shells are constantly being launched as if they were a choir. A high-quality piece of word choice. “Demented” shows that the wailing of the shells are insane and creates the impression that things are going to turn out dreadful. Wilfred Owen then separates the sestet from the octet by a question. “What candles may be held to speed them all. This question introduces the consequences that the war had on the families of the soldiers back home.

The question also brings in religious views which are backed up with other spiritual language such as, “orisons”. This is referring to the soldiers praying to a god, thus stressing that the soldiers do not want anything to do with such a terrible occurrence. The poet draws the poem to a close suitably, “Drawing-down of blinds. ” This is an excellent way to conclude the poem. The drawing-down of the blinds generates an image of shutting the blinds at night to end the day, only this time it is the end of a orrific ordeal for all of mankind.

I thought the poem was unusual but enjoyed reading it none the less. Owen is a fantastic writer and obviously despises the bloodshed, unnecessary slaughter and the horrors that soldiers had to put up with during the war. My opinion of the poem is that it is very well written. Owen has used imagery to make the reader understand that the death of the soldiers was common, expected and insignificant. He also makes excellent use of alliteration, onomatopoeia, similes, and rhyme which conveys Owens anger and unhappiness with the army and his pity for the soldiers.

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