Apple Overview

1 January 2018

Company : Apple

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Vision:
Man is the creator of change in this world As such e should be above systems and structures and
not subordinate to them

Mission:
Apple is committed to brings the best personal computing experience to the students and
educators creative professionals and consumer around the world through its innovative hardware
software and internet offering.

Product: Iphone X

Marketing Strategy:

Our vision has always been to create an iphone that is entirely screen. one so immersive the
device itself disappears into the experience it can respond to a tap ,your voice and even a glance.
With iphone X , that vision is now a reality. Say hello to the future.

Super Retina Display
With iphone X , the device is the display .An all new 5.8-inch Super Retina screen fills
the hand and dazzles the eyes

Innovative Technology
The display employs new techniques and technology to precisely follow the curves of the
design ,all the way to the elegantly rounded corners.

OLED Designed for iphone X
The first OLED screen that rises to the standards of iphone ,with accurate stunning
colours, true blacks, high brightness and a 1,000,000 to 1 contrast ratio.

Intutive gestures
Familiar gestures make navigation natural and intuitive. instead of pressing a button, a
single swipe takes you home from anywhere.

Secure Authentication
Your face is now your password. Face id is a secure and private new way to unlock and
authenticate.

Portrait mode selfies
Create beautiful selfies with sharp foregrounds and artfully blurred backgrounds.

Wireless charging
With no charging cable required, iphone X is truly desgined for the future of wireless.

Augmented Reality
Experience mind –blowing AR games and apps on the world’s largest platform for augmented
reality.

Designed for iphone X
A phone that’s all screen required an entirely rethought OS with new capabilities and gestures.

IOS 11
A groundbreaking IOS for a groundbreaking iphone.

Pricing Strategy: Skimming Price.

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