The research reviews Baxter’s marketing practices in Mexico and the United States. Additionally, cultural differences between Mexico and the United States that affect Baxter’s marketing practices in the two countries are addressed.
Baxter’s Marketing in the United States
Baxter International, Inc. is headquartered in Deerfield, Illinois, and operates four divisions on a global basis. These divisions Renal, Biotech, Cardiovascular, and Intravenous & International Distribution all operate globally. Each division produces products that target the hospital market. Baxter is the global sales leader of products used in hospitals, nursing ..