Baxter International

Marketing analysis of health product firm in U.S. & Mexico; overview of Mexican cultural & the economic environment.

BAXTER INTERNATIONAL: MARKETING PRACTICES IN MEXICO AND THE UNITED STATES
Introduction
The research reviews Baxter’s marketing practices in Mexico and the United States. Additionally, cultural differences between Mexico and the United States that affect Baxter’s marketing practices in the two countries are addressed.

Baxter’s Marketing in the United States
Baxter International, Inc. is headquartered in Deerfield, Illinois, and operates four divisions on a global basis. These divisions Renal, Biotech, Cardiovascular, and Intravenous & International Distribution all operate globally. Each division produces products that target the hospital market. Baxter is the global sales leader of products used in hospitals, nursing ..

How to cite this essay

Choose cite format:
Baxter International. (2015, Apr 23). Retrieved December 13, 2019, from https://newyorkessays.com/essay-baxter-international/
A limited
time offer!
Get authentic custom
ESSAY SAMPLEwritten strictly according
to your requirements