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Studded. Com/essays/Beats- Marketing-63403078_HTML Beats Marketing Essay – 616 Words Since soccer is the most popular sport in Brazil, this campaign by Beats is a well-planned technique to raise brand awareness in the Brazilian nation.In addition, having Brazier’s most popular athlete wearing the merchandise is another successful step in reaching out to Brazilian consumers. One way this campaign may not be successful is the economic situation in Brazil. In August 2014, BBC reported that Brazier’s economy has fallen into a recession. Beats products are known for being high-priced, with most of them costing around $200. With many Brazilian struggling during the recession, Beats may have robbers selling their luxurious brand in the country.
One way Beats can increase the success of their campaign to target Brazilian would be to demonstrate a more economical product. For instance, Beats can make a new commercial with the Brazilian soccer star Anymore wearing the Beats ear-buds product, which are about half the price of the Beats Studio product that he was wearing in the original commercial. The lower price may appeal better to the consumers of that country.