Birmingham international airport
Operations management is concerned with the design, planning, control and improvement of an organization’s resources and processes to produce goods or services for customers. Whether it is the provision of airport services, greetings cards, plastic buckets or holidays, operations managers will have been involved in the design, creation and delivery of those products or service each part of the airport – terminals, baggage handling services, aero plane servicing and catering, for example – has been carefully designed to fulfill not only its current role, but also with the possible demands of the next year and even the next 10 years in mind. Birmingham International Airport; is one of the busiest airport in the United Kingdom.
Around 20 flight arrive at and depart from the Eurohub Terminal. Airport Personnel oversea a wide range of complex operations, including flights, passengers, terminals, airfield, facilities, staff, equipment, security and ground transportation. Across the runway and acres of tarmac, at the site of the original airport, the overnight freight operation is just beginning to wake up with the arrival of staff and the preparations for the first aircraft from Europe or the United States.
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Some of the 7000 staff from the 150 organizations based at Birmingham International Airport (BIA) sees to the needs of their customers.
Identify some of the micro operations to be found at the airport. For each one : a) Identify the transforming and transformed resources. b) State which is the predominant transformed resource. c) Describe the output of each micro operation and say who you think its customers are. Answer: In this case study we have found some of the micro operations which have been applied in the Birmingham International Airport. These are as follows- Baggage Handling, Ticketing, Fuel Loading, Aircraft Cleaning, Building Maintenance etc. a) transforming and transformed resources –
Transformed resources Transforming resources Bag Baggage Handler Ticket Ticketing Clerk Fuel Fuel Handler Plane Cleaner Building Maintenance Worker b) The predominant transformed resource is the plan. In Operation management plan is the most predominant transformed resource because by proper planning or by imposing proper plan BIA’s Operation Director Richard Heard make the BIA airport is one of the most profitable and organized airport in the world. c) The output of each micro operation and the customers and their outputs are as below – Micro Operation
Output of Micro Operation Customer Output of Customer Baggage Handling Reach Destination Passenger Passenger Happy Ticketing Correct Ticket Information Passenger Passenger Satisfaction Fuel Loading Full the Plane Tank With Fuel Airlines Staff Safety Journey Aircraft Cleaning Clean Plane Passenger and Airlines Staff Clean Surrounding Building Maintenance Nice and Solid Building Users of That Particular Building Safe to be Use Question No. -2: Summarize the job of the operation director. What are the main issues/problems he faces in managing the airport?
Answer: Operation Director is responsible for supervising the operation of the establishments, to ensure that the highest standards are achieved and maintained in accordance with quality assurance policies and that all legal specifications are adhered to in line with the Health and Safety Policy. The Director of Operations reports to the Chief Operating Officer. In the absence of the Director of Operations, the Chief is designated to exercise authority on behalf of the Director of Operations. Operations director also involve in set up the decision to be taken for long term. Another key task is operational planning.
Richard Heard works as an Operation Director in BIA. The main problems he faces in managing the airport through decision making. He has to make a proper decision for coordinating and setting the safety and customer service standards for everyone. For this he need to decide who is going to get the air bridges, who is going to get certain stands, who is going to have their passengers bused to the terminal at peak times, and so on. Operational planning is about making the operation as efficient as possible by working out how they can best allocate their infrastructure to the airlines.
Question No. -4: Discuss the relationship between the day-to-day tasks and the long-term issues and explain how Richard manages to oversee both at the same time? Answer: Day-to-day jobs or activity is that one’s anyone does every day as a normal part of your life, your job etc. For example-The manager is responsible for the day-to-day running of the hotel. Besides, long-term issues mean any bond issue which having a maturity for long period like 13 months or more. For example-long-term investment etc. There is a relationship between day-to-day tasks and long-term issues.
Day-to-day task is involved in long-term issues, because if regular basis of work does not do properly it creates a long-term issue. In an airport management has to maintain the day-to-day activities. For maintaining long-term issues day-to-day task should be done properly. From this case study we see that the Operation Director Richard manages to oversee both day-to-day tasks and long-term issues at the same time. They have appointed terminal managers whose duty is to look after the day-to-day operational problems and they cover the airport 24 hours a day of the week with one senior manager who oversees each shift.
The terminal major also deal with the major incidents like bomb threats, thus everyone will be saved and knows what is happening. As an operation director Richard maintains all of these activities for keeping the reputation of the airport for a long time. BIA’s mission is to be the best regional airport in Europe and for this they need to improve everything they do. They also create an impact on the local economy by encouraging inward investment and export. Introduction: Managing the airport is the job of operations director. Managing the airport here means, ensuring the smooth operations occur in and also outside the airport.
Other than that is, the operations director must oversee his workers work. He must ensure that all of his workers done their work successfully. Ensuring smooth day to day operations also one of the operations director job. Operations director also involve in set up the decision to be taken for long term. The operations director job is about coordination and setting the safety and customer service standards for everyone to adhere to. Another key task is operational planning. Operational planning is about making the operation as efficient as possible by working out how to allocate the best infrastructure to the airlines.