David Maggie Dave’s will sell quality sporting goods equipment for the entire family, primarily focused on and specializing in baseball and softball equipment, apparel and accessories from major manufacturers such as Easton, Louisville Slugger, Wilson, Worth, Mizuno, Miken, and under Armour This business will be operated by Owner David Maggio who will act as President and CEO. Mr. MaggloS High technology and sports background mixed with his entrepreneurial experience makes him the ideal leader to drive this sporting goods retail/internet endeavor.

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Realize an annual sales growth rate of 20% in years 2-5, reaching over $5 million in ales by the end of year 5. Improve gross margins from 25% to 35% by the end of year 5. Improve net margins by the end of year 5. Redesign and upgrade the Internet e-commerce store by the end of the first year. Increase website site traffic 50% and sales 20% in years 1-5 by investing in aggressive Web search optimization and marketing. Enhance the retail store location in the second half of year 1 by relocating the current store from its current location toa more prime location in the metropolitan area.

Establish relationships with local nonprofit organizations, to help underprivileged children build confidence and self- stem through youth sports programs. Run the business as a family-run and – oriented business with emphasis on truth, integrity, quality relationships, fun, and giving back to the community. Mission Statement To become the sports equipment supplier of choice based on product expertise, price, quality, and level of service, by developing a long term relationship with our customers.

Become the “family expert” for sporting goods equipment by treating customers like friends and family and by maintaining an experienced, knowledgeable, and caring staff that can help the customer make the right purchase or them, whether they are individuals outfitting their family, or coaches, athletic directors and league representatives supplying their teams. Keys to Success Negotiate optimal agreements with the major suppliers that allow us to improve margins, hold down costs, and maximize the control and turnover of our inventory.

Implement a state-of-the-art, computerized inventory management system to improve

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inventory turnover and tracking. Create an outside sales team that calls on schools, leagues, and associations and is known for product expertise and top service. Train employees on product features and on how to provide family-oriented ales and customer support. Train an existing employee, or hire from outside, a store manager to cover for and be the backup for the Owner/President. Advertise and market in areas where our target customer base can learn about our retail and internet stores.

Be an active member of the community by participating in nonprofit activities and by sponsoring local sports teams, leagues, and tournaments. Company Summary Dave’s will sells quality sporting goods equipment for the entire family, primarily accessories although we do sell a small amount of volleyball, basketball and football equipment. We will be starting off in a 7,400 square foot facility which houses the combined retail store, call center, office, and product warehouse.

The retail store itself will be open Monday through Saturday from 9:00 am to 7:00 pm and is closed on Sunday. Orders are retrieved four to six times daily except on Sunday and the 800 call center number is staffed during retail store hours. The startup expenses include Legal Fees for services in regards to the purchase of the business such as the Letter of Intent, the Asset Purchase Agreement, due diligence activities, and the business organization. The Accounting fees are for services regarding the business evaluation and due diligence activities.

Rent and insurance for the retail facility must be prepaid before the business takeover. Also listed are expenses related to the creation and production of this business plan. Start-up Requirements Start-up Expenses Rent $6,000 Insurance $2,000 Legal Fees $10,000 Business Plan production $100 Accounting Fees $1,000 Business Plan Software $200 Loan Closing Costs $20,000 other$l, Total Start-up Expenses $40,300 Products At Dave’s we will sell the latest and most popular brand sporting goods, accessories and apparel.

The consumers will be properly educated when it comes to sizes, style, fit and what is designed for their particular use. The sporting goods of the sports that we will be carrying to start will be for Baseball, Softball, Basketball, Football, Hockey, and Lacrosse. The Products will be purchased from the top manufactures in the world such as Easton, Nike, Under Armour, and Bauer. All of our inventory will be in our computerized tracking system and that will allow us to monitor sales and stock daily from not only the store but the online website as well.

The General list of products that initially will be sold are: Baseball and Softball Baseball Bats, Baseball Gloves, Batting Helmets, Batting Tees, Bases, Catcher’s Equipment, Bat Hangouts, Batting Gloves, Easy Toss Machine, Instant Screens/Nets, Hit-N-Stik, Equipment Bags, Hats, Training Aides, Sunglasses, Baseballs, Softballs, Shoes/Cleats, Umpire Equipment, Ball Buckets, Eye Black, Scorebooks, Pitching Machines, Backstop/Batting Cages, Ball Feeders, Protective Screens, Field Maintenance Equipment, Ankle/Knee Braces, Athletic Supporters, Sliding Shorts,

Coaches’ Shorts, Coaching/Training Aids & Videos, Wraps, Ice Packs, First Aid, Mouth/ Lip Guards, and Protective Aids. Uniform Pants, socks and belts. Basketball Basketballs, Basketball Systems/Hoops, Basketball Courts, Basketball Fencing, Scoreboards, The Latest Shoe models, Coaching/Training Aids & Videos, Wraps, Ice Packs, First Aid, Mouth/Lip Guards, and Protective Aids. Football Footballs, Shoulder Pads, Knee Pads, Thigh Pads, Helmets, Gloves, and WristCoach, Coaching/Training Aids & Videos, Wraps, Ice Packs, First Aid, Mouth/Lip Guards, and Protective Aids. Street/lce Hockey

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