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1. PEST ANALYSIS OF AUSTRALIA nikita atole roll no. 01

• Location: Oceania, continent between the Indian Ocean and the South Pacific Ocean• Capital: Canberra• Climate: generally arid to semiarid; temperate in south and east; tropical in north• Population: 19,913,144• Religions: Anglican 26.1%, Roman Catholic 26%, other Christian 24.3%, non-Christian 11%, other 12.6%• Languages in Australia:English is the primary language used in Australia .

3. Social analysis of australia
• A Multi-Cultural Society : The initial population of Australia was made up of Aborigines and people of British and Irish descent. After World War II there was heavy migration from Europe, especially from Greece, Italy, Germany, the Netherlands, Yugoslavia, Lebanon, and Turkey. This was in response to the Australian policy of proactively trying to attract immigrants to boost the population and work force. In the last thirty years, Australia has liberalised its immigration policy and opened its borders to South East Asia. This has caused a real shift in self-perception as Aussies begin to re-define themselves as a multi-cultural and multi-faith society rather then the old homogenous, white, Anglo- Saxon, Protestant nation.

• Australia’s liberal democracy is built around a constitutional monarchy and the British Westminster system, but with the American federal structure grafted onto it.• Australia is a federal system, one in which the Constitution divides power between the national, or federal, government and the States. As a result, the political and financial relationship between the States and the Federal Government is an ongoing concern.

• A political party is generally recognised as an organisation of like-minded people which aims to develop policies and endorse candidates to contest elections with a view to forming government.• Australia’s party system is dominated by two major groups, the Australian Labor Party and the coalition parties, the Libera Party of australia and The Nationals.• Since 1922, Australian Federal Governments have been formed either by Labor or the Coalition.


• AGRICULTURAL ASPECT: Australian agricultural production helps provide food

Page 2 Business mngt Essay

and clothing for a nation of over 20 million people. In addition, Australia exports around 65% of its agricultural production. Australian agriculture contributes around 3% to GDP and accounts for about 65% of water use and almost 60% of Australia’s land area.• Industry structure and performance Australia’s GDP in 2005–06 reached $922 billion, an increase of 2.8% on the previous year. The GDP per person was more than $44,000. A total of 10 million Australians are employed in industry. The greatest number worked in the retail industry (1.5 million), followed by property and business services (1.2 million) and manufacturing (1.1 million). Mining activity accounts for around 8% of Australias gross domestic product and has contributed over $500b directly to Australias wealth during the past 20 years. There are around 320,000 Australians employed in the industry, either directly or indirectly in support industries.

• Tourism International visitors consumed $21 billion in goods and services produced by the Australian economy in 2005–06. This represents 11% of Australia’s exports of goods and services. The top destinations for Australians travelling overseas for short periods during 2006 were New Zealand, the United States of America, the UK, Thailand and China. Between 2005 and 2006, short-term departures to Thailand increased 42%, while departures for Indonesia fell by 39%.

8. • National accounts Australia’s net worth continues to grow strongly, up 9.2% to more than $5,330 billion at 30 June 2006. International accounts and trade Import wasmore goods than we export in 2006–07, producing a $12.6 billion deficit. However, the value of exports grew faster than that of imports, so the deficit was lower than in the previous year ($15 billion). (Page 718) Imports of cars increased by 10% or $1.2 billion in 2006–07, and goods vehicles by 21% ($900 million).

Information and communication technology
Household access to the Internet has grown from 1.1 millionhouseholds in 1998 to 4.7 million in 2005–06.There were 6.7 million active Internet subscribers in Australia inSeptember 2006, with more than 1.1 million using connections withspeeds of 1.5 megabits per second (Mbps) or greater.Research and innovationExpenditure on research and development (R&D) in Australiareached more than $15.7 billion in 2004–05, up more than 19% onthe figure two years previously.Australian business accounted for the highest expenditure on R&D(54%), followed by higher education (27%). 10. Thank you

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