Business Plan: Teng Long Barbecue Restaurant
Slogan: BBQ in Happy Life Mission: Let the people enjoy the BBQ and have a break in the shopping hour. Vision: This shop in the Wanda Plaza is the first shop in my company, and in the future I will put my idea to more shopping center or plaza, etc. Barbecue Market: Business industry and outlook: Our company’s barbecue and those in the high streets and back lanes is different. Existing market: In our investigation found that: regardless of any high streets and back lanes will have 1-2 different barbecue shop, and now the barbecue market gradually saturated.
Identify target market: One part is the customers who go shopping or take activities in plaza. The target clients: Because our barbecue shop opened in Wanda Square, so our target groups mostly in Wanda Square inside the crowds. Share of the market you currently or anticipate: In barbecue industry, using its unique advantages of the products and advanced marketing mode has become Chinese barbecue industry leader, strive to build China’s first brand barbecue.
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Products: Chicken Wing Skewer| Beef | Mutton Skewer| Saury| Scallop| Oyster| Mushroom Skewer| Eggplant Skewer| Photo Skewer| Organization and Management:
Edward (one of the investor) will adjunct the shop manager and employ 2 chefs to cook the barbecue, 8 waiters and waitress to service the customer, and 2 cashiers. Marketing and Sales Strategy: 1. Distributed leaflets at the bus station and subway station to promote the activity” buy two and give one more”. 2. In the front of the shop to set up a billboard to let know the information of the shop and leaflets distributed at the gate of the plaza 3. Provide the free try for low piece product, it will leave a good impression for people, which play a role of propaganda, play an indirect role of sales promotion.
Financial Management: We provide three of sheets include: Estimate of start-up costs, Balance Sheet and Income Statement. 2. Business Description and Vision Company Name: Teng Long Barbecue Company Logo: Company Overview: Teng Long Barbecue Restaurant is a new style restaurant. Locate in Wanda Plaza, Bao shan District, Shanghai. There are 12 employees and 3 investors to operate the restaurant. We focus on barbecue food, and use our heart to service every client that hope use our create spirit and warm heart to make best barbecue and services to every client. Company Goal and Objective:
Short-term: become the best barbecue restaurant in Wanda Plaza. Medium-term: Use 3 years to open 2 or 3 branches in other big plaza in Shanghai. Long-term: to be a famous barbecue brand in Shanghai, and open more than 30 branches in every big plaza in Shanghai. Slogan: BBQ in Happy Life Mission: Let the people enjoy the BBQ and have a break in the shopping hour. Vision: This shop in the Wanda Plaza is the first shop in my company, and in the future I will put my idea to more shopping center or plaza. These locations are all have a huge visitors flow, and comparing with other snack, we have the price advantage.
Besides plaza, school will be another place to choose in the future, but the strategy will be different. 3. Definition of the Market Business industry and outlook Barbecue as a kind of food which the majority of the urban youth in favor. Our company’s barbecue and those in the high streets and back lanes is different, we have a good market, because our corporation barbecue shop built in Wanda Square, where a large flow of people, can help our company sales. Moreover, in Wanda Square without a barbecue shop, so we have advantage. In this way, our barbecue shop can lead to another climax of Wanda plaza. Existing market
In our investigation found that: regardless of any high streets and back lanes will have 1-2 different barbecue shop, and now the barbecue market gradually saturated. However, our barbecue shop in Wanda Square is the dominant. Because that without a grill to lower prices in a famous market, our company would break the limitation of barbecue shop. Therefore, our company’s barbecue shop will attract a lot of different stages of the crowd, let them enjoy the time in the mall. Identify target market One part is the customers who go shopping or take activities in plaza. We provide the food for them to have a break.
Another part is the white collars who work around the plaza, they may have dinner or lunch in the restaurant area then would be our audiences. The target clients Because our barbecue shop opened in Wanda Square, so our target groups mostly in Wanda Square inside the crowds. For example: in Wanda Square shopping person or in Wanda Square of the work of the staff, they are all our barbecue shop target customers. There is a hidden customer, for example: some old customers will give them a friend recommendation or with their friends and family to eat, then in a mutually tell, these are our potential customers.
Share of the market you currently or anticipate In recent years, China’s catering industry sustainable development, turnover and employment increase; food enterprises in China to pay more attention to market demand, leading role. In the catering industry, momentum of the most robust is the focus on the use of chain operation and franchise mode expansion barbecue industry. In barbecue industry, using its unique advantages of the products and advanced marketing mode has become Chinese barbecue industry leader, strive to build China’s first brand barbecue.
Our company’s short-term expectation that can make our barbecue shop brand well, let more people understand our barbecue. 4. Description of Product and Service Product: We will provide 10 kinds of barbecue product to the customer. The product includes: Chicken Wing Skewer| Beef | Mutton Skewer| Saury| Scallop| Oyster| Mushroom Skewer| Eggplant Skewer| Photo Skewer| Cooking method: Rotisserie cooking, or spit roasting, is one of the most popular ways to cook meat on a barbecue grill. As the rotisserie constantly turns the meat, the food self bastes in its own juices, rendering meats exceptionally tender and moist.
Whole birds and fish, beef, lamb, veal and pork roasts, as well as ribs, are all excellent candidates for spit roasting. It’s almost as easy as placing the meat on the spit rod, turning on the motor and sitting back to relax. To be successful however, there are a few rules that must be followed. They are simple, yet will ensure the success of your spit-roasted meal. Planning is crucial – allow plenty of time for preparation. Remember: Patience is the most important ingredient. You will need to set up the rotisserie and the barbecue, prepare the meat for cooking and allow for inevitable last minute adjustments.
The barbecue should be adjusted for indirect cooking so that the flame is not directly under the food as it rotates on the spit. The cooking grills must be removed and the lava rock moved aside so a drip pan can be placed on the rock grate directly beneath where the meat will sit on the spit. The drip pan should have about an inch of liquid in it. Marinades, vinegar, juice, beer, wine or just plain water can be used in the drip pan, depending on your preference for flavor. The liquid will steam up into the food adding both moisture and flavor to the meat. Run through your set-up with the barbecue off.
Do not skewer the meat and place on a lit grill until you are certain that everything is set properly. All fine-tuning should be done with the barbecue off. With the barbecue off, measure the meat over the drip pan. The pan will prevent flare-ups, so make sure the meat is not too large for the drip pan you are planning to use. If it is, use either a larger or an additional drip pan. Services: We will provide the barbecue food in our restaurant. Also, we will provide the perfect service to every customer. When the customer comes to our restaurant, we will do that following: 1. Receiving
When the customer comes to our restaurant, our waitress will say: welcome to our restaurant and led the customer to the table with smile and politeness. Then, the waitress will give the customer a cup of water and menu, and waiting to the order. 2. Order The customer can order the food, if he/she order beef, he/she can require mature to a few of the beef. All the barbecue food can order different sauces according to their taste. 3. Checkout If the customer finished his/her dinner, he/she can call the waiter or waitress to help them checkout. Cash or Credit Card is available. 4. Others
In our restaurant, if the customer has any question, he/she can ask any employees, every one glad to service to the customer. When the customer checkout, our waiter or waitress will give he/she a card, he/she can give us some advices or complaint that write in the card. We will consider their advices or complaint and change the bad things next time. Product Appendix: Chicken Wing Skewer| | Beef | | Mutton Skewer| | Saury| | Scallop| | oyster| | Mushroom| | Eggplant| | Potato| | 5. Organization and Management Organization Chart: I and my partners (Jerry and Riva) will be the boss of the restaurant.
I will adjunct the shop manager to in charge the shop and employees. At the same time, we will employ 2 chefs to cook the barbecue, 8 waiters and waitress to service the customer, and 2 cashiers. The shop manager will make a timetable for the employees to manage their time. Legal Structure: We will find a food raw material supplier to supply us food raw material to produce barbecue food. And Beverage supplier is also necessary for us. Two of them will be our close partners. Special licenses: Create a new business in China should apply some licenses before open. These licenses will apply from government department.
We should prepare following at first: 1. Shop Location. The place must be commercial use location. 2. Owner’s Identification Card. All of our Identification Cards. 3. Health Certificate. All of employees Health Certificate. 4. Building Structure Photograph. The building structure photograph of the shop. 5. Application Report. The report includes the name of the shop, business scope and total investment. When above things prepared, we can begin to apply according following steps, and it must be doing that step by step: 1. Approve the name. Go to Industry and Commerce Bureau. 2. Apply Environment Certificate.
Go to Environmental Protection Agency. 3. Apply Health License. Go to Health Bureau. 4. Apply Business License. Go to Industry and Commerce Bureau. 5. Make Stamp. Go to Public Security Bureau. 6. Apply Organization Code Certificate. Go to Bureau of Quality Supervision. 7. Apply Tax Registration Certificate. Go Tax Bureau. 8. Open an Account. It must in local bank. When our finish all of step, the barbecue shop can open. Key Manager: I will be the key manager in the shop. Even though I don’t have more experiences, but I am a business administration student, I think I can do well in this job within my major knowledge and the heart.