We all know that there are already many kinds of perfume that is being produced by different local manufacturers. Now days, many consumers are becoming conscious on how they smell and they are very choosy of the kind of perfume that they buy and use at a very reasonable price.
This kind of perfume is made from various oils that is blended to come up an enchanted perfume that every body will surely love.
The plan in putting up this business started, when the proponent compose of the 4 girls of Lumabas-Sibbaluca Family who love to try various perfume scents and they are very fond of using colognes. They cannot go out of their house without spraying cologne so they decided to put up a business which is close to their heart and that is manufacturing perfume.
Brief Description of the Project The SCENT of the ORIENT is a company that manufactures perfume which is extracted from various flowers that can be found in our country. This product is chemically proven to be hypo-allergenic so that it can be used by every Filipino and even those who are sensitive to some chemicals. The proponents decide to manufacture this product because every Filipino specially women who love to put perfume whenever they go out or even at home to feel fresh and fragrant all day.
Mission The company is drive by its mission by providing competitive, low cost, hypo-allergenic, good quality perfumery products to every Filipino who wanted to have a positive effect to everyone they will encounter by their capturing scent. Objectives
The company aims to expand its market not only in the country but other parts of the world. The company wanted to promote their product internationally to prove the ingenuity and talent of every Filipino.
The company also aims to give jobs to Filipino to be able to help in the unemployment problem of the country. Brief Profile of the Entrepreneur
The Scent of the Orient is a corporation owned by Maria Rosela Aznar, Maureen Marie Doctora, Mary Rose De Leon and Cleta Sibbaluca. The eldest daugther Ms. Rosela Aznar, is a trainor on Perfume making which had initiated to put up the corporation. The other owners would like to have an additional source of income which will eventually be the major source of income on the success of the business. Project’s Contributions to the Economy
The Scent of the Orient deals how the corporation can help uplift the economy of the country by providing income generating activities that will increase number employment as well as the contribution it will do to the government.
SECTION 1 MARKETING PLAN 1.1Description of the Product Since the beginning of recorded history, humans have attempted to mask or enhance their own odor by using perfume, which emulates nature’s pleasant smells.
Many natural and man-made materials have been used to make perfume to apply to the skin and clothing, to put in cleaners and cosmetics, or to scent the air. Because of differences in body chemistry, temperature, and body odors, no perfume will smell exactly the same on any two people.
Natural ingredients flowers, grasses, spices, fruit, wood, roots, resins, balsams, leaves, gums, and animal secretions as well as resources like alcohol, petrochemicals, coal, and coal tars are used in the manufacture of perfumes. Some plants, such as lily of the valley, do not produce oils naturally. In fact, only about 2,000 of the 250,000 known flowering plant species contain these essential oils.
Therefore, synthetic chemicals must be used to re-create the smells of non-oily substances. Synthetics also create original scents not found in nature From the name of the product, the consumers will know that this perfume that acquire sweet and mild scent that is very pleasing to the nose.
The product label has been design in a creative logo and that is a beautiful sensuous ans care free spirited young lady. This product which is one kind of perfume, is basically made by the proponent as perfumes that can be used even in day time and that it scent last for a long time even if you sweat due to strenuous activities like working out in a gym, doing households chores or just do malling with your friends. 1.2Comparison of the Product with Its Competitors