Businesses need to invest in creative thinking if they want to be successful

6 June 2016

Businesses need to invest in creative thinking if they want to be successful With the rapid development of global economy, creative thinking is playing more important role in the global economic competition due to the fact that traditional ways can hardly keep up with the pace of increasing complexities and differentiated needs. As a result ,This essay will discuss the necessity and importance of creative thinking for success in business. Serrat (2009) argues that human resource is the most important factor to produce creativity and the world will remain the original level without innovation.

This is especially true when we look back the history of social developments that illustrates new ideas and innovative products are produced by some employers with creative thinking skills. Therefore, companies should invest substantial money in training programs in order to encourage employees to develop the awareness and ability of innovative thinking. It is also important for executives to recruit experienced professionals by offering more attractive payment, and to make some specific plans like some themed activities to foster creativity of the employees. What is more, upgrading and reorganizing the working environment is also one the most effective and common ways adopted by many international giants to stimulate employees’ passion and creativity.

For instance, Google has been voted as the best workplace in many countries like Canada and India. However, micro-kitchens, tech stops and lavalamps in the lobby are only a small part of the most innovation-oriented environment that Google provides. The success of Google in terms of working conditions mainly lies in different decoration according to different working floors. Consequently, the working context is comfortable and inspirations are likely to be stimulated in such an amazing workplace. It is pointed out that advertisements should be able to come up with relevant creative ideas. (Benady,2008). It implies that companies have to shed traditional thinking ways and create new things.

For example, traditional corporations always broadcast advertisements on TV to publicity the products. Nevertheless, an increasing number of companies prefer to market advertising board in metro stations and make some advertising movies in public areas. Furthermore, sales volume of products will be increased by using some creative sales modes properly. It has been successfully illustrated that APPLE company always launches limited edition products when they release new items and it engages many users to queue to purchase the newest products. On the other hand, creative thinking enables leaders to make correct decisions. This concept is generally accepted by the public and a large amount of evidence has been proved that creative employers can accelerate companies to be successful.

As is well known, Steven Paul Jobs, the CEO and one of the founders of Apple company, has led a revolution in digital world by smart phones of strong functions with his distinctive thinking and extraordinary vision. Nowadays, smart phones are not only cell phones but more like mini computers with the functions of digital cameras, GPS and all functions of laptops. People use it to read, to chat and to have some causal activities. When we begin to reflect the successful history of APPLE company, the mobile phones impressed users by its fancy appearance and strong functions in 2007 when Jobs pushed out the first generation of mobile phones to the market and achieved giant success, which also pushes the world into the digital age rapidly and the traditional cell phones were replaced quickly during less than 1 year.

Actually, the enormous success of APPLE company is believed to benefit from Job’s innovative ideas and fearless decisions. Therefore, leaders with creative ability is crucial to the success of enterprises. In conclusion, creative employees, innovative sales modes and innovative leaders are three main factors for the success in business. Enterprises should not ignore these aspects, being aware of the three factors and implement them when companies choose new leaders and make new advertising plans. Companies are likely to be active and successful effortlessly if they manage them exactly.

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Businesses need to invest in creative thinking if they want to be successful. (2016, Jun 22). Retrieved August 7, 2020, from
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