Carl’s Jr. Commercial
Sexuality It is funny how you can get the attention of a man’s sexual desires through a commercial. You can’t blame a man for his behavior. It’s in our nature to be who we are as men. Specifically, the kind of men that can be tricked by a mere image of a woman, in a bikini, eating a cheese burger. The advertisements in today’s world have been altered to use women as bait to reel in men and buy the product without any hesitation. If I told you that if you go to Carl’s Jr. and purchase a cheeseburger and a gorgeous model comes with the burger, would you buy it?
I sure would…if only it were true. Carl’s Jr. is known for having its famous juicy, charbroiled, seven hundred calorie burgers. Anytime they want to promote a new burger, they use a model dressed revealingly to present the burger. They have the model eat very slowly and take big bites out of the burger to show its ingredients and condiments. At the end of the commercial there is a white background and the burger falls from the sky and lands on the white ground. End of commercial. We have sort of gotten the feeling that these advertisements tend to be repetitive and very similar.
It has come to my attention that these commercials were pitched by men or a man. Only a man could use a woman as his tool and present her in front of an audience of millions to show the new way of how to unveil a new product. I have seen so many Carl’s Jr. commercials to the point where I feel like they want me to buy the model, rather than the burger. Nonetheless, having the model will not solve my hunger problem but having her for the sexual desire aspect will suffice. What appealed to me was the lack of importance of the burger in the beginning of the commercial.
The commercial starts with the beautiful model at the beach. She is lying on the beach on a towel. The sun is so bright it makes her skin glow and come to life. A breeze flows through the air and has her hair dancing with the wind. Her face so delicate and lovely. As she eats the burger, sauce drips on to her skin. As if the men weren’t aroused already, she wipes the sauce with her finger and licks it off. The newest burger from Carl’s Jr. is the Memphis BBQ Pulled Pork burger. The commercial, dare I say it, is hot.
You find yourself at an annual cook-off in Memphis, Tennessee and come across stands selling food, beer, etc. This one particular stand has these two gorgeous girls flipping patties and teasing each other. They give each other menacing looks. You can feel the sexual tension rising. The camera is behind the girls and you can clearly see that they are wearing, what appeared to be, shorts. These shorts allow you to see the girls’ rear ends hanging. The heat was so unstable you can see sweat sliding down their tan, perfect bodies like children sliding down a tube at a waterpark.
Remember when I said that these commercials tend to be repetitive? Well history repeats itself because also in this commercial, one of the girls has a drop of sauce land on one of her breasts. She immediately wipes it with her finger and licks it like it was a lollipop. The table across from the girls has two men standing there, staring at them with their mouths so wide open that their jaws are touching the floor. Meanwhile, the girls have put together their burgers and are feeding each other.
The men over at the other table took out their cell phones and started to take pictures, like they were teenagers recording a fight in high school. I am going out on a limb here by saying that this and many other commercials by Carl’s Jr. received generally more negative reviews than positive. Those negative reviews came from concerned and angry mothers. One mother had this to say about one of Carl’s Jr. ’s commercials: “This is absolutely the most disgusting commercial Carl’s Jr has came up with so far. The women looks like she’s actually getting sexually aroused from eating a hamburger for God sake!
Not to mention she even looks as if she’s fingering herself” (http://www. complaintsboard. com). Now this post received many negative comments from men and good comments from mothers. The mother goes on to say: “The FCC need’s to ban this filthy commercial right off the air. There are innocent children that are being subjected to that appalling, demoralizing smut” (http://www. complaintsboard. com). Several comments to this post were very crucial and degrading. One comment said the following about the concerned mother: “Oh shut the hell up and quit your bitching.
You are just pissed because she is one of the most gorgeous females walking the earth and you are probably just some fat chick who is pissed because you feel even more guilty when you go and eat at Carl’s Jr every other day because you have to look at yourself in the mirror and wish you looked like her. If it bothers you that much then find a new burger joint to fill your mouth with to gain more weight” (http://www. complaintsboard. com). I wouldn’t call that comment very “heartwarming” but what is heartwarming is the flow of endless money into your bank account after that commercial is aired in front of billions watching worldwide.
I asked my mother if she remembers the burger Carl’s Jr. was advertising in the Memphis BBQ cook-off and she told me: “What? They were selling burgers? I thought they were selling prostitutes! ” Well that’s my mother for you. Just another confused and possibly concerned parent. I asked my father the same question and he told me: “I got to go get that burger! ” Like father, like son. Carl’s Jr. has created this new way of advertising for the same reason we have jobs. To make money and lots of it.