Case of Xerox
Motivation Key to Success The Case of Xerox The Case of Xerox Xerox was faced with a crisis in 2000 which could have caused the demise of the company if it were not handled wisely. However, due to careful planning, decision making and valuable advice from others, Xerox was able to endure the difficult time and regain success. Despite the crisis Xerox faced in 2000, the company was able to maintain employee motivation. However, I am sure it was not an easy task.
I think the company was able to maintain employee motivation by first motivating the management team. Leaders cannot effectively motivate employees unless they are motivated themselves. I also believe that Xerox made the employees aware of the situation and assured them actions were being taken to rectify the problems. Another way the company could have motivated the employees is by allowing them to voice their concerns as well as offer suggestions. The CEO of a company must be able to effectively communicate priorities to its employees.
One way to accomplish this task is to record a message on a DVD and distribute copies to the various companies while requiring them to schedule meeting with the different departments. During the meeting the department heads could allow employees to watch the DVD. The CEO could also have posters created and place them on bulletin boards in the employee cafeteria or other places where they socialize. In 2009, Ursula Burns assumed the role of Xerox’s CEO. She could have encouraged the employees to take calculated risk by first educating them on the importance of risk taking while also letting them know that not all risk are bad.
Also, they could have been reminded that they decided to take a risk when they chose to stick with the company despite prior crisis. In order for an organization to attract and keep individuals for an extensive period of time, management must be well trained and have good people skills in order to maintain healthy relationships with employees. They could offer benefits as well as performance incentives. This could range from paid time off to team bonuses. Another way company could keep individuals is to offer opportunity for advancement within the organization.
Maintaining an organization is similar to maintaining a family. It requires setting guide lines, constant communication and motivation. I believe these were some of the essential factors that caused Xerox to bounce back from the crisis. Reference Bauer, T. and Erdogan, B. (2010). Organizational behavior V1. 1. Nyack, NY: Flat World Knowledge. Carlene Reynolds Tayla Bauer. Berrin Erdogan. (2009). Organizational behavior (1st ed. ). New York: Flat World Knowledge.