Solution: Moving from “make do” to “can do”
Meeting SUBWAY’s expectations meant IPC needed topnotch
management of key issues:
Card programs: A newly implemented Gift card program –
and management of an existing loyalty card program –
brought high customer demand for IPC to handle card
issues and placed a serious burden on them to respond
efficiently.

We will write a custom essay sample
on Case solution or any similar
topic specifically for you

Hire Writer

Customer service: Efforts to address issues were being
duplicated and the process was managed manually. There
was no real control of customer service, so issues were
falling through the cracks.

Centralization: IPC needed a system to centralize customer
issues and eliminate redundancies. IPC had no way to know
or track if multiple resources were working independently to resolve the same customer issue.
With a holiday season quickly approaching, IPC expected
higher volume demands, which meant they more support
resources. They decided the timing was right for CRM

Solution: Moving from “make do” to “can do”
Meeting SUBWAY’s expectations meant IPC needed topnotch
management of key issues:
Card programs: A newly implemented Gift card program –
and management of an existing loyalty card program –
brought high customer demand for IPC to handle card
issues and placed a serious burden on them to respond
efficiently.

Customer service: Efforts to address issues were being
duplicated and the process was managed manually. There
was no real control of customer service, so issues were
falling through the cracks.

Centralization: IPC needed a system to centralize customer
issues and eliminate redundancies. IPC had no way to know
or track if multiple resources were working independently to resolve the same customer issue.
With a holiday season quickly approaching, IPC expected
higher volume demands, which meant they more support
resources. They decided the timing was right for CRM

See More on

Related Posts

Tiffany from New York Essays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/MdQVRT