Case study arcelik

8 August 2016

Arcelik has been very active in Western Europe. Do you expect Arcelik’s prospects to be better in emerging market and developing economies than in advanced economies? ln what ways are emerging market and developing economies attractive to Arcelik? ln general terms, how can the firm reap benefits from such markets in order to maximize company performance? The risks in international business are country, currency, commercial and cross-cultural risks so they should all be considered when entering a new foreign market. The advanced market has less population but the per capita income average is way higher than in the other markets.

Emerging markets have most population and middle capita income when the developing markets have less per capita income and also less people than emerging market. The trade volume is high both in advanced and developing markets, where as in emerging it’s low. Education level is high in advanced, moderate in emerging and low in developing markets. Trade barriers are also minimal in advanced, rapidly liberalizing in emerging and moderate to high in the developing market. Industry is poor in developing markets and improving in emerging markets as well.

Case study arcelik Essay Example

Country risk is low in advanced markets, variable in emerging and usually pretty high in developing markets. Emerging and developing economies are more attractive to Arcelik due their high population, more customers, fast-growing competition, increasing urbanization and low competition. These markets usually have also low cost labor and the industrialization is increasing as well as the development in general. The benefits for advanced markets are that the population is well educated, they have high income so the companies can gain high profit margin in most cases.

Also the industry is already saturated. In emerging and developing markets the cost of labor is low, but the people also have low incomes. Though, the per capita income is increasing rapidly so it should be adjusting cost and price, which results as little gain profit margins. In these markets the industry is just opening up, starting to grow and be more technologically improved. 2. Arcelik management is keen on entering some emerging market or developing economies. What types of risks and challenges does Arcelik likely face in doing business in emerging markets?

What should management do to identify the most promising markets? How should the firm adapt its products? The risks challenging in EM are the non-reliable business environment because they have political instability with corruption and weak legal framework. They don’t have enforcement laws so the intellectual property protection is pretty weak as well. In these countries there’s usually lots of red tape, bureaucracy and transparency, lots of requirements for licenses and other paper work.

In EM there might be problems with the partner availability and qualifications as well. The societies are usually highly diversified; they have government protection and support, superior market knowledge and control of the majority of economic activities. The best management to identify most promising markets would be marketing the company to governments in EM; they usually buy lots of products, and they usually have economic development plan. Also partnering with family conglomerates might be a good idea to reduce risk and capital requirement.

It would also help to target market opportunities more effective and overcome infrastructure hurdles and it would help to have local contacts. They should also challenge skillfully emerging market competitors. To identify the most promising market would be per capita income as an indicator for the market potentials. They could also use comprehensive index to measure market potential like; market size, intensity, GDP, consumption capacity, receptivity, economical freedom and country risk. They should also think the middle class as an indicator of market potential.

They should also adapt the product by producing potential product base on customer wants, merging and acquisition with other companies in EM. On top of that collaborate technology, knowledge, distribution channels etc. Also PPP in EM is pretty low and it should be kept in mind. 3. Originating from an emerging markat, Arcelik may be better poised to cater to the economic development needs of emerging market and developing economies. ln what ways can Arcelik skillfully fulfill its corporate social responsibly in such countries?

Suggest specific approaches that may include: developing simpler, less expensive appliances; arranging for multiple installment purchases; encouraging the development, of local suppliers;, and designing products that conserve water and energy. There are two main trends as a form of corporate social responsibility; they are microfinance to facilitate entrepreneurship and fostering economic development with profitable project. Firms display good CSR by engaging in activities, which facilitate economic development in emerging and developing economies.

In fostering economic development with profitable projects firms serve low income countries with specially-designed products and services and community involvement which are inexpensive. Other ways firms can manage to do that is by creating jobs and contributing development, transferring technology know how, by taxes for improving living standard and specified programs for community development. With microfinancing on the other hand companies emerge financial institutions that serve emerging markets entrepreneurs with small loans.

Small loans can help them pulling people out of poverty. Many firms also offer other forms of small-scale financial services, including mortgage lending and insurance. Thinking about the two main trends from Arcelik’s corporate social responsibility in emerging markets point of few can be seen that in fostering economic development with profitable projects firms create jobs and contribute to development. Firm also creates innovation and quality products which meet local demand with adjusted price.

Arcelik also enter he market and started manufacturing with a plan to plant it into the market. They also established distribution centers throughout the market/country and made a strong after-sales service network. The firm organizes trainings for employees to raise their awareness of environments and has projects with government organizations and NGOs. Arcelik also performs their operation by going with the laws, moral standards and human rights. In microfinance to facilitate entrepreneurship Arcelik offers some financial services, which provide installment purchase for its customers.

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