Casino Plan Essay Sample

10 October 2017

1. Business Owner ( s ) & A ; Product/Service

i. Joker Africa operates and owns great figure of casinos through the Dar Es Salaam. at the minute operates 16 casinos around all countries of the Dar Es Salaam. In countries such as: Africa Sana. Buguruni. Mbagala. Banana. Madukani. Kumikucha. Magomeni. Manzese. Tip Top. Ilala. Namanga. Mnananyamala. Tandale. Kariakoo. Tameke. Kinondoni.

In Joker Africa company today operates about 170 employees and about 40 to the full qualified and trained employees pending until gap of large casinos.

2. Mission Statement

• Chain of the Joker Africa casinos within 6 month of the operation already proved to our customers’ exceeding service and high quality Slot Machines. Our mission to place clients need and wants this is precisely what will assist our company to turn and widen. but non merely in Dar Es Salaam. besides in Mwanza and Arusha.

• Our mission to open in Dar Es Salaam 1 casinos and 8 gambling halls. in Mwanza 1 casinos and 2 gambling halls and in Arusha 1 casinos and 1 bet oning hall.

3. Company Structure

• Joker Africa will be operated by “Lotus Valley Tanzania” This company has already been incorporated by our attorney Melchisedeck S. Lutema. Pull offing Partner. Asyla Attorneys

• Chain of the Joker Africa casinos in Dar Es Salaam. Arusha. Mwanza will be supervised and controlled by executive direction squad with experience non less than 10 old ages in bet oning industry.

4. Current Opportunity

I. Earlier this twelvemonth some of Joker Africa executive direction squad visited Mwanza and Arusha. After elaborate research our direction have identified high degree of net income can be gained from those metropoliss:

Those metropoliss were chosen for several grounds:

I. Cardinal location of our casinos

II. Large population with high income ( possible clients )

III. Low degree of offense ( people feel safe on streets even at dark clip )

IV. A batch of excavation companies

V. Great strength of tourers

VI. Location of our casinos surrounded by hotels. nines and eating houses

VII. Merely 1 casino in each City ( low degree of rivals )

5. Target Markets

• Chain of Joker Africa casinos a portion from pulling some regular casino visitants from other casinos will chiefly be interested in developing new clients with alone selling and promotional attack.

• Joker Africa will be looking to pull all visitors’ tour tourers and business communities ( local and international ) with their casino and amusement bundle.

6. Financial Summary

• Total sum of estimation start up costs for Mwanza. .

• Total sum of estimation start up costs for Arusha. .

• Total sum of estimation uninterrupted growing in Dar Es Salaam. .

• Total sum of projected mean monthly disbursals …………… . .

• Total sum of projected mean monthly Gross …………… . .

II. Market Analysis

1. Present Operators:

At this minute there are 6 casino location in the capital metropolis of Dar es salaam and the last to get was over six old ages ago. Four of the casinos are operated by one group and the other two are independent.

2. Future Undertaking

Chain Joker Africa being the latest to get on the market and ready to offer our clients – new and improved client service. and besides new coevals of the Slot Machines and electronic Roulettes.

Location ( possible topographic points for casino )

• Joker Africa Mwanza: Capri point. Nyakato Stand Buzuruga. Stand Nyegezi. Kirumba

• Joker Africa Arusha: NSSF Building. MT Meru Hotel. Naura Spring Hotel. Olduvia Inn Hotel. Shoprite Mall or TFA

• Joker Africa Dar Es Salaam: Kariakoo. Oyster bay. Kinondoni. Posta. Mbagala. Banana. Tegeta. Msasani. Tandika

3. Competition:

• The bing casinos are good established with their ain faithful clients and have non had the demand to do alterations to their operations. The present operations are really professional operations but Joker Africa can offer a competition that can merely profit the client and the concern.

Rivals ;

• Safari Casino ( Arusha )

• Kings Casino ( Mwanza )

• Le Grand Casino ( Dar Es Salaam )

• New Africa Casino ( Dar Es Salaam )

• Kempinski Casino ( Dar Es Salaam )

• Las Vegas Casino ( Dar Es Salaam )

• Palm Beach Casino ( Dar Es Salaam )

• Sea Cliff Casino ( Dar Es Salaam )

4. Target Profile.

The princess casino Tanzania will be looking to pull the client who fits the following profile.

I. Male and Female

two. 25 old ages old and above

three. Middle category and above

four. Tourist

v. Business work forces

III. Marketing Strategy and advertizement

To reinsure good name and success of our concern in Mwanza. Dar Es Salaam and Arusha it is of import to announce/advertise it strategically in all locations of the metropolis. by utilizing beginnings such as:

• Street promotion

• News documents

• Tourist and concern magazines

• Hotel Circulars

• Radio

• Television

• Car advertizement

III. Operationss Plan

1. Location

Location for Joker Africa casinos was chosen strategically around the metropolis. In most crowded topographic point particularly at dark clip: Night Clubs. Pubs. Restaurants. Offices. Shoping promenades. Markets. Bus Stationss.

2. Operation

I. Location ( possible topographic points for casino )

Joker Africa Mwanza: Capri point. Nyakato Stand Buzuruga. Stand Nyegezi. Kirumba. Joker Africa Arusha: NSSF Building. MT Meru Hotel. Naura Spring Hotel. Olduvia Inn Hotel. Shoprite Mall or TFA. Joker Africa Dar Es Salaam: Kariakoo. Oyster bay. Kinondoni. Posta. Mbagala. Banana. Tegeta. Msasani. and Tandika. The operational hours of the casino will be 24 hours. 7 yearss a hebdomad including Public Holidays and any possible non-hotel premises.

3. Organization Structure

i. Joker Africa Casino Will be operated by Lotus Tanzania Limited

4. Employees

The casino will hold about 250 employees which will include 10 exiles at direction degree to implement the Joker Africa processs. Chain of the casinos in Dar Es Salaam will hold about 250 employees 6 decision makers and 2 experient Operational Managers to take the squad. Operation in Mwanza will be supervised by 1 Operational Manager. 1 decision maker and 20 employees. Operation in Arusha will be supervised by 1 Operational Manager. 1 decision maker and 16 employees

I. The direction construction will be:

• General Manager

• Assistant Manager

• Shift Manager

• Finance Manager

• Slot Manager

• Surveillance Manager

• F & A ; B Manager

• Joker Africa will enroll locally to make full other employment places but will develop themselves the bulk of the dealers’ machine attenders. tellers and waitresses. cleaners. security guards. waitresses. bartenders

will be recruited and trained locally by our experient direction squad.

5. Casino Area

Location for Joker Africa casinos was chosen strategically around the metropolis. In most crowded topographic point particularly at dark clip: Night Clubs. Pubs. Restaurants. Offices. Shoping promenades. Markets. Bus Stationss.

6. Bet oning offered:

I. Our company chiefly operates with electronic gambling: Slot Machines and Electronic Roulettes:

• Igrosoft

• Master game

• IGT

• EGT

• Novomatic

7. Cashless system

At the minute Joker Africa casinos utilizing electronic key system. but to better casinos operation and to go more efficient – card system needs to be implemented. Cashless system tracks all employee activities. Each employee is required to hold a username and watchword to run the station. and all minutess performed by the employee are documented through studies. You retain entire hard currency control and have the ability to entree real-time history history 24/7 and full coverage capablenesss.

8. Financial and Legal Service

For the company to run lawfully – bet oning licences must be obtained. cost of the licences depends on size of the casino.

• Twenty Machine License ( Dar Es Salaam/Mwanza/Arusha )

Cost of the application fees: $ 32

Cost of the Licenses per casino: $ 313

Cost for Tax per Slot: $ 27

• Forty Machine License or Mini casino ( Dar Es Salaam/Mwanza/Arusha )

Cost of the application fees: $ 63

Cost of the Licenses per casino: $ 626

Cost for Tax: 15 % of income generated in the concern per month

• Big Casino ( Dar Es Salaam )

Cost of the application fees: $ 625

Cost of the Licenses per casino: $ 40 000

Cost for Tax: 15 % of income generated in the concern per month

• Big Casino ( Mwanza/Arusha )

Cost of the application fees: $ 316

Cost of the Licenses per casino: $ 15 000

Cost for Tax: 15 % of income generated in the concern per month

9. Casino Management System

Casino Management System provides solutions equip our operation for casino accounting. fiscal audits. recognition lines/markers. rapprochement. regulative coverage. and conformity ; direction of participant evaluations for slots. tabular arraies and other games ; marketing functionality including frequenter trueness plans. multi-property support. individual participant cards. participant infusions. direct mail. group and publicity trailing. and concern betterment.

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