Coca Cola Entering Iran

4 April 2015
An analysis of the Coca Cola Company’s entrance into foreign markets with focus on potential penetration into Iran.

This paper examines the possible entrance of the Coca-Cola Company into Iran, looking at what problems it may have in entering this market, how it might be able to overcome these challenges, and what continuing challenges that it would face in this market.
We all know at least if we are old enough to have heard the jingle that Coke would like to teach the world to sing in perfect harmony. Except that this isn’t quite true. What the Coca-Cola Company would most like to do is to teach the world to drink Coke or one of its other wholly owned brands. The company has in fact proved to be remarkably hardy in the ever-more-globalizing economy. It’s hard to travel anywhere in the world today and not see someone sipping a Diet Coke.

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