Coca-Cola Enterprises, Inc.

4 April 2015
An overview of the status of the company and the challenges it faces in today’s market.

This paper presents a discussion and analysis of Coca-Cola Enterprises. It begins with an overview of the company and introduces the company’s current objectives. It includes an examination of the market, government and environmental concerns, financial position, and an analysis of competitive forces. Recommendations for continued efforts are outlined.
“The Coca-Cola Company is one of the oldest and largest companies in the United States. The Coca-Cola Company had its roots in 1886 when Dr. John Pemberton began to produce Coca-Cola Syrup for fountain drink dispensers. Coca-Cola bottling has been around since 1899. From there the franchises grew into the giant that it is today. Its most recent accomplishment is its entry into the global marketplace. (CCE, 2002).
Coca-Cola’s primary objective is to maintain its current position as a leader of beverage producers in the global marketplace. It is a large corporate entity, however, holds onto a philosophy of maintaining a strong local image and presence in the communities where it operates.”

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