Coca-Cola: Is the Fizz Still There?
From the paper:
Coke’s overwhelming success in the U.S. is in large part due to its bottlers. Daft’s decentralization strategy reassigns much of the work performed by 29,000 laid-off employees to the anchor bottlers (for marketing and sales) and to sub-contractors (for plant and office maintenance) resulting in fewer direct employees worldwide. This strategy allows the company to concentrate its efforts on garnering market share while not having to take responsibility for global industrial relations. The anchor bottlers, Coca-Cola Enterprises and Cola-Cola Amatil, actually have more employees than Coca-Cola Company (CCC). The company relies on them to bottle and distribute the lion?s share of its products.