Coca-Cola: Is the Fizz Still There?
From the paper:
Coke’s overwhelming success in the U.S. is in large part due to its bottlers. Daft’s decentralization strategy reassigns much of the work performed by 29,000 laid-off employees to the anchor bottlers (for marketing and sales) and to sub-contractors (for plant and office maintenance) resulting in fewer direct employees worldwide.
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This strategy allows the company to concentrate its efforts on garnering market share while not having to take responsibility for global industrial relations. The anchor bottlers, Coca-Cola Enterprises and Cola-Cola Amatil, actually have more employees than Coca-Cola Company (CCC). The company relies on them to bottle and distribute the lion?s share of its products.