Jennifer Johnson Communication Paper Health care communication technology Is rapidly advancing. New modes of communication in the health care arena are making it easier for the patient and the physician to communicate In d more effective manner. With the technological advancements that have taken place over the past decade, communication has evolved trom handwritten charts to completely paperless electronic communication. Whereas before, correspondence could have taken days or weeks, information can now be transmitted in a matter of seconds.
The Implementation of Electronic Medical Records (EMR) has allowed patients to be Involved In their health care, the system enables physicians to record patient histories, enter orders, display test results, write prescriptions, and print patient Instructions and educauonal materials (Makoul, G. , Curry, R. , & Tang, P. 2001). The electronic medical record is much more efficient to the patient: the patient no longer has to wait until the report is tiled in chart to obtain results. It allows the patients information to be securely accessed by he physician and shared with a specialist for consultation.
With access to vital Information such as diagnosis, allergies, medications, treatments, and other medical information the patient is able to participate and be accountable for their health care needs. In 1996, The Health Insurance Portability and Accountability Act (HIPAA) were created to ensure privacy and confidentiality of patient’s medical information. The Administrative Simplification provisions ot HIPAA were designed to improve the quality of health care and simplify the management of health information.
Many organizations are creating Facebook pages to market services they provide, introduce new staff, give news updates, or advertise new products. This type of social networking caters to the younger generation that prefers searching the web over reading an ad in a newspaper or magazine. As technology becomes accessible to most people, printed advertisement will be seen as a nuisance rather than a form of communication. Advancing technologies in health care are increasing, allowing information to be accessed in a matter of seconds.
The media and social networking that allows organizations to communicate with consumer has become individualized to their needs. Organizations must use these tools to encourage communication by inviting suggestions, questions or even complaints via the website from consumers. Communication in health care has benefited from this technology; it has improved the interaction between the patient and the physician. Communication modes used n health care are reducing the risk of errors and increasing workflow.