Computer Industry

4 April 2015
Examines industry structure, products & services, competition, pricing, profits, trade barriers and research; focusing on IBM’s strategy. Includes a table.

EXECUTIVE SUMMARY
Computing is a diversified industry that includes sectors devoted to computer hardware, software, maintenance, and services. The computer industry is a multibillion dollar market whose products are sold globally. Despite the global characteristics of its marketplace, the vast majority of major computer industry vendors are American firms.
Certain segments of the computer industry are characterized by near monopolies. These include the disk operating software and microprocessing sectors, dominated by Microsoft and Intel, respectively. Once the major force in the personal computer sector, IBM has been relegated to a fourth place position behind rivals Compaq, Apple, and Packard Bell.

IBM is staking its corporate future on the provision of.

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