Cross Cultural Management
For the purposes of this poster you are required to select a product or a service and demonstrate effectively through your poster how national culture has had an impact on the promotional or advertising strategies used to advertise that product or service in different countries. In doing this you are being asked to explore how national culture impacts on the way a brand or product is promoted in particular countries or regions. You may select a product (e.
G. Shampoo, Chocolate, Beer) a brand (e. G. Coke, Nikkei, Apple) or a service (e. G. Airlines, health promotion, banking) o use as the basis for your exploration of the impact of cultural differences on its promotion. We will be looking at some examples in class based on airline safety promotions and condom advertising.
You can assess the impact of culture on advertising in many ways and use various frameworks to assist with this analysis.
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The Stephen Dahl paper ‘Cross-cultural advertising research: What do we know about the influence of culture on advertising? Is a good starting point, however you must make reference to other published studies in this field.You should use the OBESE and Emerald databases to which you have access to assist you with this. You can access this paper on Studying Model. The types of factors that you might consider in your poster could include: * Impact of context (high or low) on advertising; * Use of color or number and cultural factors; * Application of a framework for cultural difference in assessing advertising e. G. Hefted * Role of gender, humor, knowledge, sex in cultural contexts and their impact.
What is an academic poster? At university, students are often assessed on poster design.Posters are an effective way of communicating concisely, visually and attractively, and can be powerful way of getting information across. Academic posters summaries information or research concisely and attractively, to help publicist it and generate discussion. Posters are widely used in the academic community, and most conferences include poster presentations in their programmer. Academic posters can reach a wide audience as they may be displayed for several hours or days, at national or international conferences.They may also be published online as part of conference proceedings, becoming part Of a permanent record of research activity. An effective poster can make a strong impact, so it’s worth developing your poster planning skills.
What does an academic poster look like? There are a number of examples below of academic posters. An academic poster is designed to communicate clearly, concisely, and visually. It should also be self-explanatory. You shouldn’t need notes to understand it! It takes skill to summaries a complex topic without losing some meaning or connections.What do you need to consider first? How might you use images or diagrams to help convey your message? Planning content Since a poster must communicate so concisely, you will need to spend some mime identifying your key points. Decide what you need to communicate, and how. What is your main message? What does your viewer need to know? Identify the key points, always keeping your topic or task in mind.
Once you’ve decided on the main content, make a rough draft of the information you need. * Decide on the main title. * Note the graphics you might need, such as photos, diagrams, graphs or charts.Remember: Academic posters need to show evidence of reading and research, so you must always include references. Example structures Like other types of academic writing, an academic poster should be well regained, with clear headings and subheadings. The structure you choose depends on the task you have been given. Here are two examples: 1.
Reporting on research If you are reporting on a piece Of research, your Structure will be similar to a research report: l. Title 2. Introduction 3. Methods 4. Results 5. Discussion 6. Conclusion 7.
References 2.Reporting on a solution to a problem If you are illustrating how a particular problem was solved, or how a challenge was addressed, the structure might be: 1 . Title 2. Background 3. Definition of problem 4. Possible solutions 5. Rationale for choice of one solution .
Implementation 7. Evaluation Remember: The structure depends on your content, and what you need to communicate. How do I design a poster? Once you’ve identified your main content and structure, you need to identify the graphics and formatting which will communicate your message best.How will you organize your content visually? How might you use color and type to enhance visual impact? It’s usually best to design from the outside in, thinking about the general purpose before the details. Remember: It’s important to be very clear about the purpose of your poster. Keep returning to this as you plan your design. Visual impact Posters are designed to convey a message quickly and efficiently.
What should your viewer see and understand first? * Think what will communicate your key points most clearly. * Find a focal point that will help draw your viewers in.