Dell’s Differentiation Strategy
This direct business model, according to Dell, eliminates retailers that add unnecessary time and cost. They can also diminish Dell’s understanding of customer expectations. The way they differentiated themselves form the market was that Dell builds every system to order and offers their customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slower-moving, indirect retail channels of distribution, thusly being able to turn inventory over every four days on average. Dell’s thrive to market leadership results from the company’s goal to sell computing products and services that measure up to industry-standard technology, directly to customers.