Disadvantages of Advertising
Disadvantages of the advertising Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. It can be done by means of a number of mediums like television, newspaper, wall paintings, billboards, magazines, internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the ability of a certain product or service in the market and encourages them to buy it. However, some people are very keen on exposing the negative side of advertising.
First of all, the strong objection and arguments against advertising is that it is a costly function.The cost of advert is very high and it is covered by the selling price of the advertising goods. Advertisement is considered as an indirect cost which is added to the distribution expenses. As a result, the selling price of the product increase when expenses rise. This may cause certain goods to cost the consumers more than they should.
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What is more, it is undoubtedly true that effective advertising increase the sales and that will require more products. Although the large production reduce the cost of goods, producers do not lower the prices and the customers need to pay cost of advertising anyway.
Consequently, there is a disconnection of business. Small companies cannot properly advertise their products due to limited resources, as a result, entire market is controlled by the great advertisers. It becomes impossible for small companies to continue their business. In addition, some advertisers cleverly create a misleading impressions of their goods. They present a very exaggerated picture of their product. Young kids are easily attracted by this false claims made in advertisement. Moreover, people are also arguing about the increase in consumption of substances like alcohol and cigarettes after viewing the ads.
Furthermore, advertisement limits the competition among the products. With the help of advertisement techniques, big companies exercise their monopolistic control over the market which is always against the public interest. On the other side, advertising has some beneficial influences. Apart from promoting commercial goods, advertising can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning etc. It is a powerful media which is capable of reaching to the far out masses. Nowadays we can find many ads on the nternet. These ads in most cases, have been successfully in connecting the user with the information he requires.
To summarize, advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. On the other side, advertisements try to influence our emotions by making us buy things we do not need or want. They make us believe that our dreams will come true if we use their products. In conclusion, we need to be reasonable about the goods we’re buying.