Dunkin’ Donuts and Starbucks
Dunkin Donuts and Starbucks are two of the most ubiquitous logos in the landscape of the United States . Dunkin Donuts has approximately 5 ,300 locations in 34 states across the USA while Starbucks boasts of 7 ,521 stores across the entire United States . Of course , the number of International outlets of these two companies also number in the thousands and can be found in dozens of countries across the globe .
This makes Dunkin Donuts and Starbucks one of the most prominent symbols of Americana with their logos being recognized in a large part of the modern world from the Philippines to the Hague . This is especially true of Starbucks whose rapid expansion into new markets have often been the center of controversy . A Starbucks outlet inside the Forbidden City in China was closed in July 2007 after continual protests since its opening in 2000 . Protesters decried the perceived “trampling ‘ of Chinese culture by the presence of the expansive American brand .
Even in the United States , the expansion of Starbucks has been the center of attention , its viral expansion being parodied in movies and television . Dunkin Donuts has been lucky enough to evade flak from its expansion operations , however more than 90 of Dunkin Donuts ‘ sales come from the US compared to 79 for Starbucks . It is undeniable that of the two , Starbucks is the more aggressive in terms of expansion not only in the US but also internationally , having opened an average of 6 stores per day in 2006 .
Both stores ‘ expansion are aided by comprehensive franchising operations . While it appears that the primary product of both companies are coffee and pastries second , their approach to selling coffee is what sets the two companies apart . Dunkin Donuts has marketed itself as selling coffee for people on the go . Its slogan “America runs on Dunkin ‘ reflects this . Dunkin Donuts coffee is what people drink on the way to work ,while on the car , on the subway , Dunkin Donuts coffee is what you drink when you are on the go .
Its stores with limited seating as well as its less expensive pastry and beverage offerings are made to attract a fast ,on the move crowd . Dunkin Donuts is hot pink and orange , energetic ,dynamic , fast . Dunkin Donuts positions itself as a kind of gasoline station for humans , replenishing the energy of humans by supplying caffeine for them to keep on the go . On the other hand , Starbucks offers an opposite type of experience .
If Dunkin Donuts is hot pink , Starbucks is green , brown and other earth tones . Its stores have plenty of seating as well as a charming ambiance . Outdoor umbrella covered chairs and tables evoke images of European elegance . Soothing music and decor invite the customer to spend time at the store . In a complete turnaround of Dunkin Donuts ‘ hit and run strategy , Starbucks allows the customer to customize his or her coffee beverage to the smallest detail . Starbucks coffee is not what you drink to keep…