Eastman Kodak

4 April 2015
Products, financial strengths & weaknesses, industry position, strategies and competition.
Introduction
Eastman Kodak once dominated the consumer photographic market, but has recently lost some market share to Fuji film in photographic supplies, and to Polaroid in instant cameras. The high rate of usage of 35mm cameras also meant a loss of market share as consumers moved away from Kodak’s flagship instamatic cameras and to the higher quality (but now easier to use) reflex cameras. This research considers the current strategies in place at Kodak, the competitive environment in which the company operates, and evaluates alternatives the company might follow in coming years in order to ensure its success.

Company Background
Kodak develops, manufactures and markets consumer and commercial imaging products. The consumer imaging products are used for capturing, record..

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