This paper discusses a Southern California e-commerce company, eConnect. The author presents his/her marketing ideas for the company, including targeted consumer markets. The paper includes charts to support the author’s premises.Located in Southern California, eConnect is positioning itself to become a worldwide leader in implementing technologies involved in e-commerce. The first step in gaining the attention of the world is developing a product that creates value to the consumer. The new product they have created is called ePocketPay.
This is a wireless, lightweight, pocket computer that will allow the owner to make transactions and purchases without walking out of your front door. You can order flowers, pay a bill, and even swipe your credit card to make a payment. Taking on the role of a marketer for eConnect, I will design a marketing strategy that will best gain the attention of the consumer, and hopefully high sales in the near future.