Economics of College Sports

4 April 2015
Athletics as big business, role of TV, illegal payments, examples of scandals & punishments, pressure to turn pro, academic issues, reforms, sanctions, legalizing athletes’ pay.

College sports are big business. A college or university with a successful football or basketball team can leverage its sports success to increase its donations from alumni, and television revenue from televised football and basketball games can significantly contribute to a school’s operating budget. Because of this, recruiting efforts can be intense as schools seek to attract the most promising high school and community college players, and the motivation to violate rules set down by the National Collegiate Athletic Association (NCAA) can be high. This research examines the economic impact of sports, particularly football, on colleges and universities, recent scandals involving players and coaches which have rocked the NCAA, and considers whether or not players at the collegiate level should be paid for …
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