Emma’s Parlor Case

11 November 2016

She put in 60-70 hours a week in the beginning. She chose everything in the parlor to help it succeed. Once the business was finally growing she had the continued need to achieve and that’s when she started to blend her own Organic Teas. She continued to grow and improve and she took the business to the web. Those are some of the characteristics of an entrepreneur that Emma possesses. Emma’s Parlor is in the success stage of business growth. The company is profitable both on the web and in the Parlor. She now employs about 20 people. Emma is in the process of deciding whether to stay involved and focusing on just the web or the tearoom.

She is also considering turning the business over to an experienced restaurant manager or selling the tearoom outright. In the leading part of management at the success stage, the manager has to either learn to motivate employees or hire managers that can. In the controlling part of management at the success stage the manager needs to start implementing structured control systems. The web-based organic tea business is in the success stage as well. It has grown to this stage faster then the tearoom. It is solidly based and profitable. It produces less revenue then the tearoom but has a higher profit margin!

And as I have stated she is looking into focusing on either the tearoom or the web based business and turning the other over to managers. E-business is so important that you have to plan and allocate resources for internet operations from the beginning and these plans grow as the company grows. Emma is an entrepreneur and she needs to continue to be one. She has the characteristics that I listed above and if she were to get out of the business she would have to find something to fill those voids. I think she needs to keep both the web based business and tearoom and hire managers to help.

I think she needs to focus on the tearoom and find a manager to help her with the web based business. She is an outgoing person so she likes the interaction but the workload of both is just too much to handle. She really is great with the tea now and has kind of become an expert in the teas. She needs to stick with the tea and get the help necessary to continue the growth of the business without taking on too much of the workload. So that is what I think Emma should do. I think she should continue with both the web business and the tearoom and hire managers to help her effectively and efficiently manage the business.

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