Fashion swot analyse & marketing mix
SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify more categorie of products Spread into different types of market Improve staff’s skill Improve parking places Cheap Chinese goods from individual entrepreneurs another vietnam’s products brand
Saturated market Kilomet 109 Good Quality Good materials Good design&trendy products Care about details Reasonable price for middle categories Advertising through celebrity & magazines Good location 80% imported materials specific products for certain circles of consumers limited colours pallette Not strong Advertising Find out more good matierial inside country Spread categories of customers Add more colours palette Improve advertisment. Tailoring stuffs another vietnam’s designer brand Saturated market.
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Zara Strong branding Trendy/fashionable products Good Quality Good materials Comfortable parking Good location Imported products
specific products for high end level consumers Find a way to enter & advertising products among Vietnam’s Elite consumers. Copyright disruption Another high level market brands Saturated market. Stradivarius Good Quality Good materials Good design&trendy products Care about details Reasonable price for middle categories Advertising through celebrity & magazines Good location Imported products Spread into different types of market Copyright disruption Another high level market brands Saturated market. My Brand – Galeru Trendy products Variety types of products Product availability for different level market. Trained personnel/staff
Comfortable parking&every details in shop Organic materials within country Strong advertising Variety colours pallette Cost might be too high for Viet Nam’s market. Specific for certain type of consumers Find a way to enter & advertising products among Vietnam’s Elite consumers. Develop strong advertisment Another high level market brands another vietnam’s products brand Copyright disruption Saturated market Marketing Mix Chart 5 Ps+C 5Ws+H PEOPLE WHO Glamorous wild attitude, young (18-25 year old), arty, love for colour, willing for adventures/experience/creative. PRODUCT WHAT Creative/fashionable/unusuall women’t products PLACE
WHERE Online, market mall stores in centre of city PRICE HOW MUCH High street price PROMOTION HOW/WHEN Poster with promotion photoshoot on street/bus station/high building Advertisment fashion video on MTV, fashion TV, youtube Appearance on well know high level fashion magazine like ELLE, Bazzar , Cosmopolitan, Dazed, Pony Tail in a very creative performance Advertisment in poster inside market mall stores- in centre of city Advertisement through celebrity like – Lady Gaga COMPETITION Topshop Zara Bershka Stradivarius WHY Kenzo is a High brand with really interesting & creative design for street wear which’ll be a threat for my brand
USP My new brand “Galeru” which mean a mythology figure from Aboriginal myth –also called rainbow serprent- snake that symbolized the continuation of life on Earth. And so by this i want to say that life’ll continue only when we still have colours around us. Products’ll be very interesting & creative product. We’ll not have anything boring in our shop because life is not boring either. The way we dressed show our attitutude toward life. Our customer buying our products are people that really love and like to use colors in their apperance. Their are optimistic people with artistic character.
They buy smth cause it’s a really interesting things, to improve their mood. So the most important thing about our product that discerns us from our competitor is COLORS & CREATIVE!!! Life is a wonderful place so just enjoy it!! Life is Colourful Strapline Which mean that life is soo wonderfull with all kind of color on it. So why not use them to improve our mood. So just enjoy it, don’t be boring and get carried away with just dark colour, let’s be colourful!! “Paint Point” or “Perfomance gap” Viet Nam’s market Fashionable-trendy & designed clothes Viet Nam’s material with international quality Good branding