Feminine Gender Roles

4 April 2015
A look at gender roles in Steinbeck’s The Chrysanthemums and A Gentleman and a Consumer by Diane Barthel.

A comparative analysis of the views of the female gender role as seen in the character Elisa Allen from The Chrysanthemums, by John Steinbeck, and as defined by Diane Barthel in A Gentleman and a Consumer.
Elisa Allen in The Chrysanthemums is an unusual woman, who seems to fit in very nicely with Barthel’s view of advertising and how advertisers see women in the United States. She lets her husband make the major (buying) decisions; she keeps a hard-swept looking little house, with hard-polished windows and a perfect garden in front of a clean, well-kept house. She is a man’s dream, and therefore she is the epitome of the wife of a man that the advertisers would like to reach.
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