The essence of strategy formulation is coping with competition. yet it is easy to view competition too narrowly and too pessimistically. While one sometime hear executives complaining to the contrary, intense completion in an industry is neither coincidence nor bad luck. ‘Strategy formulation involves managers analysing an organisation’s current situation and then developing strategies to accomplish its mission and achieve its goals’ (Waddell et al. 2007, p314). Swot analysis and porter five forces of model are two useful techniques to analyse these factors.
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First let discuss the swot analysis. Since foxtel has a partnership with telestra, they have the possibility of expanding internationally. Foxtel strategy of targeting major cities, still provides them with more customers, foxtel still provides more packages and deals compared to the other competitors, and the package deals are very efficient because every customer has the choice of choosing what suitable for them with an affordable price, foxtel also uses the door to door advertising to promote their product and this also this also helps the company familiarise themself with their customer.
Foxtel do large amount of advertisement in internet but still there are some areas where foxtel has failed to advertise their product, major competitors are targeting schools while foxtel has failed to pursue the opportunity, one major weakness of foxtel is that it restricted there business to certain cities without focusing much on rural areas and there advertisement style focus more on young adults to middle-aged.
Foxtel operations in Victoria and Queensland are much less than their potential. The association of telestra can help foxtel to expand their business into rural and regional areas of Australia; there are also opportunities for foxtel to increase their advertisement using billboards, TV commercials and flyers. Foxtel can also increase their number of staff to further grow their business around Australia
Competitors are dominating foxtel in receiving customers in regional areas, competitors also dominating the school markets as foxtel chose not to follow the actions. Competitors also gaining advantages by advertising more on TV, billboards and flyers Now let analyse the industry through porter’s five foces.