France’s Economic Environment

4 April 2015
Examines the nation’s potential for the export of Minute Maid orange juice by Coca-Cola.

Coca-Cola is one of the largest beverage companies in the world, and is best known for its flagship beverages which carry the Coca-Cola (or Coke) brand. However, the company manufactures beverages which are not carbonated or cola-based, and these include Minute Maid products of frozen and refrigerated orange juice. The company has a strong market presence in the United States, and this research considers some of the factors which the company would need to take into account if it were to decide to export Minute Maid products to France.

The economic and investment climate of the destination country is important to exporters because this climate determines how successful the product will be in the destination country. France has a culture which is similar to the United States, a workforce which increasing …

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