From Americanization to Globalization
The USA, the country which had been an importer of influences has become in the twentieth century a major exporter of them. The whole world imports products and services from the USA.
The majority of the world’s best known celebrities are from the LASS. In many areas of life, American popular tastes and attitudes have conquered the world. The United States became the first nation in history to build its way of life.Culturally, Americans are In between “affective” and “neutral” cultures – In some ways hey are more open and in other ways they are more reserved. However, the Americans tend to show feelings more, they show how they feel quite openly – when they are happy, or when they are angry. Over 60% would express anger openly In a work or formal situations. The USA is a big democratic country, where the way of life is fast, the food is fast, and thus, the trade mark features of America are the Statue of Liberty, McDonald’s and Coca-Cola.
Most people spend their holiday In the USA, because it’s so bag and there are so many spectacular places to visit.Besides, the Americans go to the movies a lot. In the sass American movies filled the cinema screens of the world. Most were made In Hollywood. By the sass It had become the film-making capital of the world. Hollywood movies were made by large companies called studios. The men who ran these studios were businessmen and their main alma was to make as much money as possible.
They soon found that one way to do this was to standardize their films. The actors were turned into “stars”. A famous star could make any movie a certain success, so the studios went to great legends to make their actors Into stars.They encouraged fan magazines The movies of the sass were silent. They spoke in pictures, not words, and so their language was international. All over the world, from Berlin to Tokyo, from London to Buenos Aries, tens of millions of people lined up every night of the week to see their favorite Hollywood stars – and, without realizing, to be Americanizes. After the World War II the spreading of American influence was continued by a powerful new force – television.
In 1947 around 170000 American families had television sets flickering in their living rooms.Comedy, fiction, westerns – all these were popular. Nowadays, the Americans watch a lot of TV – there are hundreds of channels on 24 hours a day. By the sass filmed television programmer had become an important American export. Other countries found it cheaper to buy American television production than to make their own. Soon such exported programmer were being watched by viewers all over the world. Most TV shows were concerned with entertainment.
The global appeal of big entertainment events is gained by “reality shows”, which combine the drama of life performance with interactive participation.One of such shows is “American Idol” celebrity – matchbook affective – 3MOL4h0HanbHb17 reserved – Acceptances movies – KM to standardize – Catastrophically o line up – Strict a cowpea’;1 flickering – Chattahoochee entertainment – passionate interactive participation – Homestretches Yeager The USA has had the enormous influence on popular music in the last hundred years. It all started with the “blues”. Things really began in a big way at the beginning of the twentieth century, when the blues developed from black folk music into popular music.George Gershwin’s “Rhapsody in Blue”, first performed in 1924, was very innovative and succeeded in being both serious and extremely popular. Blues singers like Bessie Smith were popular with both blacks and whites. It was also big business.
The sass was known as the “Jazz Age”, and Jazz music was popularized by such great performers as the trumpet player Louis Armstrong, and late the Duke Elongating Orchestra and singer Ella Fitzgerald. Side by side with the blues was early “country and western” music, aimed at white audiences in the south. Songs in both styles shared the same themes – poverty, homelessness and hardships.In music, the process of Americanization could be seen most clearly in the huge international popularity of rock. In the middle of the sass pop music returned to its black roots tit the “rock-and-roll revolution”. Rock began as a music that was first played in the American South and combined black blues with the country music of working class whites to produce a heavily rhythmic – “rocking sound” that appealed especially to young people. Many of rock-and-roll first stars were black performers such as Chuck Berry and Little Richard.
But the unchallenged “king” of rock-and-roll was a young southern white named Elvis Presley.The major exhibition of Elvis Presley personal belongings outside of the USA has been organized in Liverpool, “the Auk’s Capital of Pop”. A fascinating exhibition “Fingerprints of Elvis” brings you closer to the man who has been the biggest influence on popular music. At the “Fingerprints of Elvis” you can see many of the “kings” personal items including his 1976 Harley Davidson which he was actually riding two days before his death and his unique Gold Mercedes SELL, wonderful Stage Suits, Guitars and personal Jewelry as worn and owned by Elvis.His private collection of Deputy Sheriff badges, Elvis’s sporting paraphernalia and many more items including the actual set of Elvis’ fingerprints taken for his gun license application are also on show. To rock-and-roll enthusiasts, Presley came to symbolize a new culture of youth. After Elvis Presley, American music rapidly splintered into a variety of mixtures of styles.
For example, there was a revival in called “folk-rock”. Since then we’ve had “hard rock”, “soft rock”, “country rock” and even rock operas and musicals.By the sass rock-and-roll had blended with the protest songs of the sass to become rock, a harder music than rock-and-roll. However, rock became an international as well as American phenomenon, one that millions of younger people worldwide saw as their natural cultural language. A larger part of its appeal was that it symbolized opposition to officially approved ideas and standards even more strongly than its ancestor (rock-and-roll) had done in the sass. A phenomenon of the sass and sass was the “musical”.Composers wrote songs for Broadway theatres which were often adapted for Hollywood.
A classical composer who turned his hand to musicals was Leonard Bernstein. Nowadays, “Chicago’ is the most popular one. Music can be a powerful weapon. In 1966, a song “Banana Boat Song” recorded by a truck driver from Buffalo, New York, helped force a Dutch detailer, (the CEO of Royal Dutch Aloud, the largest supermarket chain in the Easter United States) to the negotiating table over a dispute with U.S. Workers. The song managed to pressure the company to sign a profitable contract.
Many more well- known musicians are also working to raise consciousness of globalization. In 2003, a group of diverse stars including country singer Steve Earl, performed in thirteen U. S. Cities to expose the negative impacts of free trade and media concentration. Innovative – Hoodoo, Hatchback, VIHHoaaL4h0HHb17 trumpet player – Typify, cacao+catch fascinating – exponentiationsDeputy Sheriff – unholy’;K Elijah+a paraphernalia – _onshore “Neglected, nonappearance’;1 to splint – vaccination revival – exposure to blend – Accentuate(CO) ancestor – unpack phenomenon – anyone negotiating table – croon Neapolitan to pressure – cablecast Anaheim consciousness of globalization – channel rainfall_AVIVA diverse – pa3H006pa3Hb17 to expose – instant The Americanization of popular taste and habits was not restricted to entertainment. Not only did “fast food” and blue Jeans earn the popularity, but also supermarkets and skyscrapers. The first supermarkets appeared in the United States n the sass.
They gave shoppers a much wider range of choices of foods and other consumer goods. They were the visible proof of the superiority of the American way of organizing a nation’s economic life. When supermarkets proved a commercial success in the USA they quickly spread to other prosperous countries, first in Europe and then in other parts of the world. So did another feature of American cities in appeared in Chicago in sass. One of the earliest examples of the skyscrapers in New York was Seagram Building, designed by Miss van deer Roe and Philip Johnny’s – architects working in the USA.By the sass skyscrapers became office and apartment buildings in cities all over the world. In the early sass there was a real craze for graffiti art, which was no longer found only in the subway and poor ghetto areas of the city as it used to be in the sass.
Graffiti came back with hip-hop music. “Hip-hop” culture grew up in the black ghettos of big American cities in the early sass. When hip-hop music suddenly got to the top of the American music charts, hip-hop culture was spread, bringing graffiti with it. Hip-hop music is linked with “rap”, which is a style of talking/singing that is very popular.Today companies re starting to realize the appeal of graffiti in advertising. Keel Rodriguez, who used to spray New York subway trains, was the artist to design the Wall Street Journal’s website and it is obviously, done in graffiti-style. Another artist, Blade has his own website devoted only to the world of graffiti.
This website has a “merchandise page” where Blade sells things with his own original designs all over the world. Leonardo McGuire, a street artist for 25 years, when from painting subway trains to designing and marketing graffiti-inspired clothes for young people, says: “Graffiti has been a story of survival”.Nowadays, it has the status of “street art” and you get graffiti in advertisements, on clothes, on toys. Other examples of street art are street musicians, known as “buckers”, “live-statues” – people who stand motionless like a statue and pavement artists, chalking on pavements, often reproducing famous works of art. Visual artistry and street theatre have helped globalization activists reach new audiences and transformed demonstrations into festivals of colorful and creative expression. Art can be powerful.On the eve of a major protest against the World Bank in 2000, Washington, DC, police took actions and confiscated gigantic paper-mach puppets, including a massive smiling sun that had been constructed for the rally.
Since 2000 a decentralized group of graphic artists and educators, the Maine-based Beehive Collective has designed and distributed 45000 educational posters on globalization and other issues through “pollination tours” on college campuses, high schools, at major demonstrations.The tapes and complementary comic books were produced by a U. S. Group “Media for International Development”. They have distributed 5000 tapes and 3000 comic books throughout the country. A lot of people have emigrated from Europe to the USA, looking for Jobs and career opportunities. As the USA has become a “melting pot” and cultures mix more and more, it’s necessary to become not only culturally sensitive and tolerant, but also to make English, the official language of the United States, the global language – the language of international communication, peace talks and government negotiations.
English is certainly a useful language to learn.