How McDonald’s Markets Its Products In England
McDonald’s is an international restaurant business, with franchises and owner-operated stores throughout the world. There are over 15,000 locations in 79 countries and a new McDonald’s restaurant opens every 13 hours. 85% of the restaurants are independently owned and operated, with company-run stores making up the other 15%. Stock increased by 16% in 1994, and 25% of all McDonald’s stock is owned by employees, licensees, and suppliers (McDonald’s, 1997).
Determining relative data on the marketing of McDonald’s products throughout England became a somewhat challenging and daunting task, inasmuch as there is a large amount of material available both in printed form and on the Worldwide Web. Not …