Impact of Media on Indian Women

1 January 2017

The media are covering the speech tonight. Media has always been creating impacts on our life. Whether based on education, information or entertainment, gaining the latest news on these topics has been made easier nowadays with the help of the media. In India, media is a fourth pillar of the democracy due to its social responsibilities.

Media’s impact on society can be judged from many perspectives such as social, economic and political. All of these perspectives are merged and explained below:- 1) Generating awareness on various social evils like dowry, female feticide and infanticide, etc. this has led to the decline in the incidence of them. 2) Bringing into focus any atrocities faced by women of the weaker sections of the society. This has brought in a sense of security to the women of the weaker sections. Majority groups fear to do any harm to them. In the long run, this will bring peace and tranquility among communities.

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Generating awareness on good practices like health, hygiene, nutrition etc. thereby improving the living standards. 4) Media is responsible for generating pan India identity and enabling Indian women to loosen their parochial and narrower identity which in turn has led to an increase in the number of Indian women seeking education, going for higher studies and pursuing a job. This has led to a decrease in the so called ‘Gender inequality system. ’ 5) Media has been showing in new employment opportunities that are available in the market. This has enabled a common woman with requisite skills to grab them.

Thus, today women are matching the men in every step and are coming out on top in whichever profession they are in, be it director of a successful movie or being the CEO of a major multinational corporation and even in the sports field as well. 6) Media is responsible for sensitizing our administrators on various issues. 7) Media is responsible for spreading the latest trends in fashion thus, changing the dressing style, use of cosmetics, hair styles, etc. of Indian women. 8) Exposure to general media programming and to family planning messages through the media has a strong impact on reproductive attitudes and behaviors in India.

According to analyses of national survey data, women in India who regularly watch television and those who have been exposed to family planning messages are more likely than other women to approve of family planning. Having listened to family planning messages on radio or television is associated with contraceptive use in the Indian society. 9) Media is responsible directly for providing employment opportunities to the Indian women and thereby, increasing the living standards of the women and their families especially in the rural areas. Negative Effects

Tendency of women to judge themselves against unrealistic mass-media images of femininity * With the new obsessions of weight loss, plastic surgery, and Bollywood stars, women believe they are not normal unless they fit into the so-called “Barbie Doll” image. Young girls are fed body images when they pick up their first Barbie-doll. Yet, research has found that the Barbie-doll would not be able to live if she was human. Her body would be too tapered to hold less than a half of a liver and her back would be too weak to support weight the her upper body .

No longer do some women base their self-worth on personality, morals, or values but having an unblemished body with designer clothing that is wore by celebrities. Women are reading magazines and watching television, which project the image of rock-hard abs, long skinny legs, and huge breast. The media influences these unattainable images for women through model ads, television commercials, and by boosting Bollywood stars as examples of how women should look. The media influences the way women consume products from the market and her mental well being also.

We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after slaying a gang of vampires or dressing down a Greek legion. * Many would agree that some strides have been made in how the media portray women in film, television and magazines, and that the last 20 years has also seen a growth in the presence and influence of women in media behind the scenes.

Nevertheless, female stereotypes continue to thrive in the media we consume every day. * The objectification of women is commonly used to refer to the presentation of women in the media as an object. Women’s bodies are routinely used as objects to sell various products. In certain pictures women are presented as being vulnerable and easily overpowered especially in ads were they have on revealing clothing and take on submissive roles. These images are found in music videos as well, where the focus is only a particular body part. Lyrics to some songs promote this objectification as well. Conclusion

To sum it all, media has left an indelible print on our women folk, right from the times of Savitri Bai Phule who ran a school for girls. The impact of media in the form of education began its journey; it gathered momentum along the way and gave us astounding stalwarts. Media opened the door and made it possible for women to break the chains of four walls and come and conquer the world. Be it in the form of politics or social prima donnas, the silver screen or the arena of sports, media brought to us super women who would otherwise lie forgotten beneath the layers of chores, grime and pots and pans.

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Impact of Media on Indian Women. (2017, Jan 21). Retrieved May 24, 2019, from
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