Indian Newspaper Industry
Indian Newspaper Industry India is one of the few countries in the world to have many business newspapers, which not only reflects the vitality and vibrancy of the media, but also the new vitality of our economy. The large readership for these business newspapers transcends from the rapidly growing corporate sector, it also illustrates the growing interest that the general public now evinces in economic matters which reflect the growing importance of business and economy in our national discourse. There was a huge growth in the sales of the business newspapers for the past few years.According to the recent study by Federation of Indian Chambers of Commerce and Industry (FICCI), this growth would outperform the general economy each year till 2011.
The Indian print media industry netted $90. 80 million in foreign investment in the last three years, few papers like Business standard have tied up with Financial Times of London. Business newspapers have the ability to carry the message in greater detail and clarity, more in-depth information and analysis, which helps companies and their business. Business newspapers are re-inventing themselves to protect their turf in a fiercely competitive multi-media environment.They are using different strategies to attract the customers of different sectors. Business newspapers focused mainly on business news, insightful views on significant issues and comprehensive coverage of the stock market. They have managed to hold the attention and fidelity of more than 9, 00,000 readers (both individual and corporate across the nation).
All the business newspapers in India (Economic Times, Business Standard, Financial Times, Business Line, Mint and Financial Chronicle) are working strategically to increase their sales.This Summer Internship Program is also designed with a view to study about the market regarding the personal sale of the Business Standard products and also looking for subscriptions and promoting the product and also creating awareness about business newspapers among different sectors. The aim is to create an in-depth awareness of the brand Business Standard among the various segments of readers, in comparison to other business dailies like Economic Times, Business Line and Financial Times. There is a huge scope of growth for Business newspapers in coming years as only a paltry 0. % of the population is reading business newspapers at present. Newspapers reach only 35 per cent of our adult population even though the adult literacy is about 65 per cent. To build this gap between readership and literacy and also to remain competitive the publications have kept their prices low and depended entirely on advertisers to subsidize the reader and to increase the sales.
Introduction How did the Newspapers originate? The history of newspapers is a dramatic chapter of the human experience going back some five centuries.In Renaissance Europe handwritten newsletters circulated privately among merchants, passing along information about everything from wars and economic conditions to social customs and “human interest” features. The first printed forerunners of the newspaper appeared in Germany in the late 1400’s in the form of news pamphlets or broadsides, often highly sensationalized in content. Some of the most famous of these report the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad Tsepes Drakul, who became the Count Dracula of later folklore.In the English-speaking world, the earliest predecessors of the newspaper were corantos, small news pamphlets produced only when some event worthy of notice occurred. The first successively published title was The Weekly News of 1622. It was followed in the 1640’s and 1650’s by a plethora of different titles in the similar news book format.
The first true newspaper in English was the London Gazette of 1666. For a generation it was the only officially sanctioned newspaper, though many periodical titles were in print by the century’s end.Asia’s role in the Newspaper industry Worldwide newspaper sales edged up by more than two percent in 2007 while advertising revenue recorded significant gains, according to the World Association of Newspapers. In its report on trends in the newspaper industry, the WAN said nearly 515 million copies of newspapers were sold daily in 2007 and read by an estimated more than one billion people worldwide. China, India and Japan were the world’s biggest newspaper markets in 2007 and China overtook Japan as the country with the highest number of publications in the world.Three-quarters of the world’s 100 best selling daily newspapers were now published in Asia where sales were up 4. 1 percent for the year.
The figures from WAN’s annual survey of press trends, were released to more than 1,300 publishers, editors and other senior newspaper executives from 81 countries attending the World Newspaper Congress and the World Editors Forum, Asia’s biggest ever media gathering. Worldwide newspaper circulation grew 2. 1 percent, the number of daily titles was up two percent and advertising revenue rose 5. 3 percent, its biggest jump in four years, the WAN report said. It has been an extraordinarily positive 12 months for the global newspaper industry,” said Timothy Balding, director general of the Paris-based WAN. “Newspapers are clearly undergoing a renaissance through new products, new formats, new titles, new editorial approaches, better distribution and better marketing. ” Indian Newspaper Industry The Indian Newspaper industry can be primarily segmented across two categories viz English Newspapers and Regional / Vernacular Newspapers.
The English medium dominates the industry in terms of advertisement revenues, though vernacular newspapers outperform the English newspapers in circulation.