Indian Television Market Essay Sample

8 August 2017

* 1. Indian Television Market The News & A ; Entertainment market with its current position & A ; advertisement tendencies. * 2. The Indian Television Market The market size of Television industry is about 20. 000 crores ; out of which: 8. 000 crores is Advertisement market. 12. 000 crores is encrypted/pay channels. *Source: Monetary value Waterhouse Cooper ( PWC ) report-2008. * 3. Television Viewership Data * The entire viewership in Indian Television market is 112 million ; out of which: Cable & A ; Satellite viewership= 78 million Terrestrial/Regional= 30 million Direct To Home ( DTH ) = 4 million IPTV ( Internet Protocol Television ) & A ; Mobile platforms have negligible viewer ship as if now. *Source: Monetary value Waterhouse Cooper ( PWC ) report-2008. * 4. Growth of Television Media Year after Year * The growing of Television media has seen an upward swing from twelvemonth 2005 to 2007. which is: 15 % in 2005 17 % in 2006 18 % in 2007 * But the growing in the twelvemonth 2008 is estimated to be merely 17 % . *Source: AdEx Report-2007. * 5. The Growth of Television market YoY 2005 2006 2007 2008 ( ESTIMATED ) 15 % 17 % 18 % 17 % * 6. Growth in Television & A ; Media Industry * Cumulative Annual Growth Rate ( CAGR ) is appx.

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18 % . which is the prognosis for the industry over following 5 old ages period. * Reasons for Growth: – Technological Promotions.

Entry of big corporate participants in all sections of the industry. Increase in disposable income amongst Indian consumers & A ; several other factors. *Source: Monetary value Waterhouse Cooper ( PWC ) report-2007. * 7. FDI in News & A ; Entertainment Industry * Almost 13 proposals for FDI in media were cleared by Ministry of Information & A ; Broadcasting in 2006. Among these. are 8 proposals for News & A ; Current Affairs section. * 2006 saw maximal flow of Foreign Investment in the E & A ; M industry. * The industry has secured FDI inflow approx. Rs. 8. 5 billion in the twelvemonth 2007. *Source: Monetary value Waterhouse Cooper ( PWC ) study *2007 & A ; *2008. * 8. FDI in E & A ; M industry FDI in Television channels: Entertainment channels = 49 % News channels = 26 % FDI in Print Media Segment: Non- News Publication = 100 % News Publication = 26 % FDI in Radio Sector: FM Radio sector = 20 % *Source: The Association of Media & A ; Entertainment Council ( AMEC ) report-2008 & A ; PWC study 2008. * 9. Diversification & A ; Investments * Most noteworthy developments in E & A ; M industry were the variegation in the value concatenation of the industry. such as: The TOI Group. holding its presence in Print. Television & A ; Radio entered into Filmed Entertainment Business with the release of its First English Film in 2006. UTV diversified into Bet oning by puting into Bet oning companies India Games & A ; Ignition. *Source: Monetary value Waterhouse Cooper ( PWC ) report-2007.

* 10. Diversification Chart for Times Of India Group TV & A ; Radio Film Ent. Print Media TOI Group TOI Group being present into Print. Television & A ; Radio now entered into Film Entertainment. * 11. Diversification Chart for UTV UTV TV Entertainment & A ; News Gaming UTV diversified into Bet oning from Television Entertainment & A ; News. * 12. Diversification & A ; Investments NDTV announced its programs to establish an amusement channels in coaction with film-maker Karan Joharโ€™s Dharma Productions & A ; besides invested in a Radio Company in coaction with a Sun Group. Adlabs. holding its presence in Films & A ; Radio entered into Television Production by puting in Synergy Communications. *Source: Monetary value Waterhouse Cooper ( PWC ) report-2007. * 13. Diversification Chart for NDTV NDTV TV Entertainment & A ; News Film Production Radio in coaction with Sun Company NDTV being present in Television Entertainment & A ; News entered into Films & A ; Radio as good. * 14. Diversification Chart for Adlabs Adlabs Films Radio Television Productions by puting in Synergy Communications Adlabs being present in Films & A ; Radio entered into Television Productions. * 15. Indian Electronic Media Industry * The no. of Television Channels in India may make 500 by the terminal of 2008 from 402 in 2007. * Amongst all the channels. Hindi amusement channels account for every bit much as 75 % of national viewership & A ; 80 % of the advertisement gross.

*Source: The Association of Media & A ; Entertainment Council ( AMEC ) report-2008. * 16. Share of Various publicizing media in Indian Market Newspapers & A ; Magazines keep 51 % portion. which is maximal in the Indian Media Ad Market. The largest portion goes to TV which comes about 36 % . Radio & A ; Internet hold merely 5 % portion as if now. Outdoor & A ; Retail Media contains about 8 % portion of the Indian Media Ad Market. *Source: AdEx Report-2007. * 17. Share of different media in market Maximum portion still lies with Print Media. Television holds second largest portion in the advertisement media market. * 18. Ad in Television industry * The no. of advertizers on Television grew by 29 % in the span of 5 years. from 2003-07. * The no. of trade names advertised by these advertizers grew by 23 % in 2007 as compared to 2003. *Source: Monetary value Waterhouse Cooper ( PWC ) report-2008. * 19. Potential for Television & A ; News Industry Liberal Foreign investing policies by the authorities can hike the growing of Entertainment & A ; News section in India. Indian Rural market which is 3 times larger than the urban market is yet to research by the media industry. Television & A ; News industry is turning faster than the nominal GDP growing due to income snap wherein when income rise. proportionally more resources get spent on leisure & A ; amusement.

* 20. Potential for Growth of Television & A ; News Industry Low Ads Spend Liberal FDI Policies Untapped Rural Market Economic Impetus Reasons for Growth Demand for Content *Source: Monetary value Waterhouse Cooper ( PWC ) report-2007. * 21. Potential for Television & A ; News Industry Indian Advertising spends as a per centum of GDP is merely 0. 34 per cent. which is manner below the per centums for both developed and developing states. This provides an huge potency for growing. There is a immense demand for content in E & A ; M industry other than merely Hindi & A ; English Content. Turning demand for content on common linguistic communications & A ; dubbed foreign content is pulling the large participants to Indian Media Industry to put in. * 22. Hindi News Channelsโ€™ Market The top 7 Hindi News Channels in the Hindi Talking Market ( HSM ) are as follows: Aaj Tak. India Television. Star News. IBN 7. Zee News. NDTV India. News 24. * 23. Chart of HSM ( Day Part ) for Hindi News Channel * Source: TAM- ( TVR ) Report. 34th hebdomad. 2008 for HSM. 0. 07 04. 04 26. 28 9599 News 24 7 0. 07 04. 56 28. 76 10507 NDTV India 6 0. 10 06. 53 33. 68 12304 IBN 7 5 0. 11 07. 22 33. 71 12315 Zee News 4 0. 16 11. 23 39. 96 14600 Star News 3 0. 17 11. 48 41. 52 15168 India Television 2 0. 18 12. 41 46. 56 17011 Aaj Tak 1 TVR ( Television Rating ) Time Spending ( Min. : Sec. ) % 0f Reach Reach ( in 000 ) Channels S. No. * 24. Chart of HSM ( Prime Time ) for Hindi News Channel

* Beginning: TAM- ( TVR ) Report. 34th hebdomad. 2008 for HSM. 0. 09 01. 41 15. 32 5596 News 24 7 0. 10 01. 57 17. 47 6383 NDTV India 6 0. 15 02. 52 20. 11 7346 Zee News 5 0. 14 02. 36 20. 97 7663 IBN 7 4 0. 25 04. 48 27. 43 10020 Star News 3 0. 25 04. 46 27. 58 10076 India Television 2 0. 27 05. 08 32. 20 11765 Aaj Tak 1 TVR ( Television Rating ) Time Spending ( Min. : Sec. ) % 0f Reach Reach ( in 000 ) Channels S. No. * 25. Current Scenario & A ; Status Report for Top Hindi News Channels. Both Day & A ; Prime Time Both Day & A ; Prime Time India TV Both Day & A ; Prime Time Star News Aaj Tak IBN 7 Day & A ; Prime Time Zee News Day & A ; Prime Time NDTV India Both Day & A ; Prime Time News 24 Both Day & A ; Prime Time 1 st 2 nd 3 rd 4 Thursday 5 Thursday 6 Thursday 7 Thursday Zee News IBN 7 * 26. Current Scenario & A ; Status Report for Top Hindi News Channels. Aaj Tak stands on top in both Day Part & A ; Prime Time in Hindi Talking Market. India TV & A ; Star News stand on 2 neodymium & A ; 3 rd place in both Day & A ; Prime clip in HSM. Zee News in Day Part & A ; IBN 7 in Prime Time is on the 4 th place in HSM. IBN 7 in Day Part & A ; Zee News in Prime Time stand on the 5 th place in HSM. NDTV India & A ; News 24 remains on 6 Thursday & A ; 7 Thursday place in both Day & A ; Prime Time in HSM.

* Beginning: TAM- ( TVR ) Report. 34th hebdomad. 2008 for HSM. * 27. Other Popular Hindi News Channels in Hindi Talking Market ( HSM ) India News: Reach ( in 000 ) : 1813 ( Day Part ) . 933 ( Prime Time ) % Reach: 04. 96 ( Day Part ) . 2. 55 ( Prime Time ) Time Spent ( MM. SS ) : 0. 33 ( Day Part ) . 0. 11 ( Prime Time ) TVR: 0. 01 ( Day Part ) . 0. 01 ( Prime Time ) Voice Of India: Reach ( in 000 ) : 6775 ( Day Part ) . 4200 ( Prime Time ) % Reach: 18. 55 ( Day Part ) . 11. 05 ( Prime Time ) Time Spent ( MM. SS ) : 03. 02 ( Day Part ) . 1. 09 ( Prime Time ) TVR: 0. 04 ( Day Part ) . 0. 06 ( Prime Time ) TEZ ( Aaj Tak ) : Range ( in 000 ) : 7072 ( Day Part ) . 4183 ( Prime Time ) % Reach: 19. 36 ( Day Part ) . 11. 45 ( Prime Time ) Time Spent ( MM. SS ) : 03. 20 ( Day Part ) . 1. 12 ( Prime Time ) TVR: 0. 05 ( Day Part ) . 0. 06 ( Prime Time ) * Beginning: TAM- ( TVR ) Report. 34th hebdomad. 2008 for HSM. * 28. Chart for Other Popular Hindi News Channels in HSM Note: These 3 channels together keep even less than 10 % portion of Hindi Speaking Market & A ; rest portion belong to the other channels excepting these three. This chart does non stand for the portion of top intelligence channels ( which covers more than 80 % market ) .

It merely represents the staying portion of other popular intelligence channels in the HSM. * 29. Other Popular Hindi News Channels in Hindi Talking Market ( HSM ) Other than top trade names ( keeping more than 80 % of entire market portion ) . the popular intelligence channels in HSM are TEZ ( Aaj Tak ) . VOI ( Voice Of India ) & A ; India News. which together holds even less than 10 % of the market portion. Amongst all the three. TEZ ( Aaj Tak ) holds the maximal portion. VOI stands on the 2 nd place & A ; India News holds least portion. which is non even 2 % of entire HSM as if now. Except these 3. there are other participants in the market excessively similar Samay. Live India etc. covering the staying portion ( which is more than 10 % ) of the entire Hindi Talking Market. * 30. Key participants of the Non-News Channels in Indian Market * Sun Television is one of the largest regional broadcasters in Southern India. It is on this alone place because of the addition in local & A ; regional linguistic communications content. It has recorded steady growing in gross of over 10 % yearly for past 3 old ages.

* UTV Software is one of the most active Indian Entertainment Companies with spread outing relationship with Disney. UTV is believed to hold valued itself at approximately $ 700 million. *Source: The Association of Media & A ; Entertainment Council ( AMEC ) report-2008. * 31. Key participants of Non-News Channels in Indian Market * Zee Entertainment Enterprises ( Zee Television ) is the largest manufacturer & A ; collector of Hindi programming in the universe. Zee has an estimated range of 500 million viewing audiences in over 120 states globally including US. Canada. Europe. Africa. Middle East. South East Asia. Australia & A ; New Zealand. * Non-Indian Entertainment Companies: Disney channel. Sony Entertainment Television. Star TV. *Source: The Association of Media & A ; Entertainment Council ( AMEC ) report-2008. * 32. Thank You Prepared By: Parul Gupta

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