Industry Analysis Panasonic Malaysia
The products of the electronics industry are used in such branches of science and technology as space science, radio physics, cybernetics, computer technology, communications, and medicine. They are also used in the development of modern control systems, radio-engineering equipment, and automation equipment and devices employed in industry, agriculture, and transportation and for defense purposes. Product of Panasonic also used in some branches of science and technology.
Electronics manufacturers in the country have continued to move-up the value chain to produce higher value-added products. These include intensification of research and development efforts and outsource non-core activities domestically. So Panasonic Malaysia can define as electronic industry. The Electric & Electronic Industry in Malaysia The strong E&E industry in Malaysia is a result of the Government‘s initiatives to promote labor intensive and export-oriented industries.
Industry Analysis Panasonic Malaysia Essay Example
Since the establishment of the first semiconductor plant in Penang in 1972, Malaysia has become a major global manufacturing hub for the electrical and electronics industry, as attested by the large number of multinational companies (MNCs) from USA, Japan, Europe, Taiwan and Korea which have chosen Malaysia as their base. Unsurprisingly, the E&E sector has grown into Malaysia‘s largest contributor to output, employment, investments and exports (35% of total exports).
The presence of leading electronic manufacturing services (EMS) companies provides opportunities for local companies to be part of their supply chain in the supply of equipment, materials, parts and components, and dedicated services such as contract design, burn-in testing, failure analysis and rapid prototyping. Other local supporting industries focus on activities such as moulds, tools and dies, metal stamping, surface treatment, plastic injection moulding and M&E (Mechanical & Electrical).
Nowadays, there are more than 50 companies operating as contract manufacturing services (CMS) or EMS companies. The key to sustaining a healthy growth within this key sub-sector is surely automation and harnessing innovation talents that can take the E&E industry to the next level. Major sub-sectors of the E&E industry include electronic components, industrial electronics, consumer electronics, and electrical products. Table 1 – Top Malaysian companies based on market capitalization in E&E sector. (Bloomberg, 2010)
Key Competitor The key competitors of Panasonic Malaysia are LG, Sony, General Electric and Electrophonic and others competitors in consumer technology. Each competitor has its own strategies and niche markets In the audio-visual market, closest competitors of Panasonic Malaysia is Sony. This view is likely to arise from videotape format war between VHS (which supported Panasonic) and Betamax (supported by Sony). The largest direct competition between Sony and Panasonic are now held at the segment audio output.
Panasonic also considered competing with Sony in sales of flat panel TVs, digital cameras and DVD recorders, the focus-focus efforts to production, marketing and sale of Panasonic now. On the other hand, recently Sony has diversified into the field of film, video games, and have no direct financial competition from Panasonic. After Sony took over CBS Records and Columbia Pictures, Panasonic buy MCA (including MCA Music and Universal Pictures) in 1991.
Sony also, offers 33 models covering the entire range of price, selling mainly in department stores and discount stores, as well as lots of advertising. So, Panasonic also company want to dominate the market with many types of products and price cuts. Once venerable names in consumer electronics such as Sony, Panasonic, and Sharp have been besieged by competition from rivals in the U. S. , South Korea and, increasingly, China.
Ironically, South Korea’s Samsung Electronics, which in the previous decade was a scrappy low-cost player in the business, has adopted that make-everything approach and has actually been far more successful than its Japanese rivals. In their place were companies such as LG and Samsung. Samsung, in particular, focused on building higher quality flat-panel TVs, packing them with a larger array of features and selling them for a competitive price — and steadily boosted its share. It has long surpassed its Japanese rivals in features and design.
Now, it’s the leader in the television business with a gold-standard brand. Panasonic and Sharp were too insular and focused on their home market to be effective enough to compete around the world. But when Apple came knocking a few years ago with the iPhone, these companies quickly found themselves unable to compete. When Google and Android arrived a bit later, the Japanese companies were slow to adopt the burgeoning platform and found themselves far behind as Samsung and HTC took the lead.