International Marketing Decisions

Required considerations for U.S. firms seeking global expansion: employees, communications, strategies, politics, target market, laws and finances.

Innovations in transportation and communications during the twentieth century have resulted in the ability of goods and services to move among nations with greater ease than at any other time in history. International business is no longer the exclusive realm of the large multinational corporation; small businesses are creating marketing niches for themselves in particular product or service areas. Because of this greater interest in the global economy, companies which are seeking to build long-term strategic plans must consider whether or not international marketing is a critical part of those long-term plans.
When considering international marketing, companies must take into account their own internal structure, the role of the governments of the countries..

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