History of Internet Marketing The history of Internet as a marketing channel started back In 1 983 when Compuserve launched the first commercial Internet email product. Internet messaging had previously been available only to the military and universities. Before, Internet was not considered advertising medium at all. It was a tool for exchanging emails and dlgltal Information and was not yet considered as a tool for reaching customers.

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Companies are using the traditional advertising medium for their roducts and services, the trimedia (TV, Radio, and print). Since the internet marketing began, companies considered TRIMP media (TV, Radio, Internet, Mobile, and Print). In 1994, the total spending in the internet marketing was nearly nothing. It increased for more than $300 million in 1995. According to Forrester Research, the internet marketing industry has exploded for nearly

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