Introduction to Information Systems
Abstract For my final paper I will Identify three vital tools of knowledge management and knowledge management systems, social networking systems, (CRM) customer relationship management, and (31) business intelligence. I wlll explain how an organization can utilize knowledge management resources to assist the company in running a successful business. will also explore knowledge management as we know it today. Knowledge Management Introduction Knowledge management is crucially important to any organization for resources which aids a company In providing its staff with the most accurate data needed in uch a competitive and fast passed time.
We will explore three tools that aid us in knowledge management and learn how these tools are of great benefit to a successful business. We will also look at knowledge management as we know it today. Narrative sections There are three vital tools of knowledge management and knowledge management systems I want to explore. They are as follows: social networking systems, customer relationship management and business intelligence. Information technology aids knowledge management to provide up to date and ccurate data desired on a moment’s notice to companVs members.
A knowledge management system is of great value for any organizations in everyday situations by enabling the employee access to other college’s documents and information. Knowledge management systems allow each staffs member the capability to stay organized and utilize figures and data from the organization. Being able to share this information throughout the company can help the organization in providing a better quality job that may even lead to improvements. Each business varies in the types of knowledge management needed to run its rganization trom documents, technology, networks, just to name a few.
Each type ot knowledge managements can accommodate different business methods from push strategy; pull strategy, competence management to databases. You must first distinguish between the vast types of knowledge to understand the different kinds of knowledge management needed. Different fields focus on different types like explicit knowledge, tacit knowledge, and embedded knowledge. sale or a great investment opportunity. A social network allows a company to interact with its customers and employees all around the globe.
More businesses are growing by staying connected with its customers with Facebook and Twitter. Social networks give a company the capability to reach a broader audience via the World Wide Web. The larges social network site today is Facebook which a lot of companies are beginning to utilize. Social networks operate through person-to-person and social influence. Companies can target their customers through social networks and optimize their social outreach. Companies also have the capability to respond to a customer’s concern and engage in a meaningful connection with repeat and new customers.
With the hundreds of networking sites to access, it can be a challenge to manage multiple social sites, but the opportunities are endless. Customer relationship management provides an inside look to its customer’s purchase patterns that help plan the organizations sales activities. CRM will allow a company to target customers and generate leads for their sale items. Customer relationship management allows the business the needed information to better understand their customer base, building a more efficient business relationship between company, customer and distributer.
With such important information gathered, a company can deliver customer gratification while make the most of its profits. A business can utilize CRM software to focus on the customer’s specific consumptions and thus tailor to their needs. CRM software provides a company with a buyer history and preferences leading to potential buys. Shoppers buying patterns can help to cross sell other items. Shoppers can be made aware of available items of their preference making for an easy marketing strategy.
Business intelligence is raw information gathered from a data warehouse to help ake effective business decisions. With business intelligence you can better understand the strengths and weaknesses of your company and stay competitive in todays market. With the proper information and good IT support a company can operate with good business intelligence. There are steps to properly utilizing good business intelligence. Gathering of information and incorporating existing information is the key to decision making. Data Marts are critical to help its members gain access to specific information needed.
For better decision making, each epartment can access only the portion of information it requires versus being overwhelmed with unnecessary information. Being able to access the right information and the right time will help minimize errors of duplication and help run each department efficiently. Having the right software with good IT makes for a successful business. advantage of every source available to you. Your organization will run efficiently and with minimal inaccuracies. Focus on delivering up-to-date data for timely decision making.