Intuit Case Study
Intuit personally have their own researcher visit their consumer’s home and study how their consumer react with their product. They understand the user needs and produces products that suits the consumer needs. They often interview their consumer over the phone and asked about new design to learn more about the generation patterns and what they prefer more. This has work so well for the company because they understand what the consumer wants and improves their product well accordingly to the information they have. 2.
Could anything go wrong for Intuit now that it has beaten out Microsoft? Why or why not? Something could have still go wrong for Intuit even if they have beaten out Microsoft. This is because even if Microsoft have discontinued their money product. Other companies might try to develop new products similar to Quicken. Eventhough Quicken has gotten its fame and many consumers are using it as well, if there are much better choice and software for the consumers, they might waiver their decision if Quicken’s performance is dropping.
In order to make sure Quicken stays alive, Intuit has to continue improving its product by continue researching about what consumer wants and prefer. 3. How should Intuit gauge the results of its research among younger consumers with mobile devices? Intuit can measure the results of their younger consumers by measuring the time usage each consumer use for the application. The longer the consumer use their application, the more likely consumer loves their product and will continue using it.