Krispy Kreme Doughnuts Inc.

4 April 2015
A SWOT analysis of Krisy Kreme Doughnuts Inc.’s marketing and business issues.

SWOT – strengths, weaknesses, opportunities and threats – is a form of analysis to assist an individual or business to self-analyze and act accordingly. This paper uses a SWOT analysis to show the factors affecting Krispy Kreme Doughnuts Inc.’s marketing strategy and business opportunities, such as product popularity, problems with expansion into foreign markets and local competition.
“Although its word of mouth marketing strategy has been successful thus far, Krispy Kreme might run into problems as it looks to expand into foreign markets. As a result, the company may need to take a different marketing approach in foreign markets.
Obviously, in a foreign market that has not been exposed to the Krispy Kreme product, word of mouth will not play an initial, or important role in advertising. As a result, most analysts agree that the further that Krispy Kreme expands, the greater that their need for mass advertising will be.

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