Leasing vs Purchasing

1 January 2017

There are no disposal fees because the leasing company will be responsible for the equipment leased. By replacing the current sever setup ( the company has over a dozen machines running 24 hours every day), with new leased IBM compact server, we will cut power costs by up to 50%. Contents Summary2 Introduction4 Discussion4 Requirements Scope and Background4 requirements to be achieved:4 several leasing and finance companies with the best solutions for the company4 Salary Expense Before Leasing fig 15 Salary Expense After Leasing fig 25 Leasing and Financing Programs7 Leasing and Financing fig37 benefits of hiring a leasing company:8

Conclusion9 Bibliography10 Appendix A11 Introduction This report explores the methods other companies use to conserve working capital. The recommendation is to lease to keep the company at the forefront of the technology curve, and keep working capital free. The company will also have the option to upgrade equipment when the next advancement occurs at a fraction of the purchase price of the same equipment.

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Leasing computer equipment and technology protects the company from equipment obsolescence. In the past, we have purchased all of our IT equipment. This strategy has periodically put a drain on working capital.

This type of bulk spending leaves the company in a weak financial position. The company saves a huge amount of money releasing these expenditures. We propose a way to manage this process with ease and greater forecast accuracy. Discussion Recently equipment disposal has become a problem. Last year the company cycled out 35 laptops due to obsolescence. The company had to pay an independent company a removal fee because of the chemicals in the LCD screens of our machines. The servers were experiencing terrible latency times. Downtime for maintaining the databases have caused confusion and inefficiency with the management staff and sales team.

The company’s IT staff has almost tripled in the past 5 years as it struggles to maintain databases, software, and equipment. Leasing equipment with “Coupled IT Services” reduce salary expenses by 33%. We have interviewed several good leasing companies who finance, as well as service the equipment leased (see Attachment 1 for the IBM breakdown on lease partnerships). Requirements Scope and Background requirements to be achieved: * 25% Working capital output reduction for IT equipment * Comply with new company wide “Green Initiative” * Simplify computer upgrades * Increase IT efficiency everal leasing and finance companies with the best solutions for the company * PC Mall (online) * IBM * HP * Cisco The new mandates initiated by the company we investigated found that leasing IT equipment fits well into the new direction. By testing the energy output of the old equipment and newly leased machines, studies show that the newer equipment outperformed the old equipment. The leasing of computer equipment saves the company money and resources and the environment. By utilizing one of the leasing and financing companies, we will outsource 33% of internal IT staffing.

Releasing five to seven IT specialists, the company will reduce salary expenses. “A holiday group has calculated that it has cut its IT costs by almost half by leasing its PC’s and software rather than buying. ” [ (Mohamed, 2005) ] Salary Expense Before Leasing fig 1 Salary Expense After Leasing fig 2 Leasing and Financing Programs In the current state of the economy, there are many businesses that have closed their doors. We would like to prevent this by presenting a way to reduce expenses. “…leasing can provide financing – in some cases up to 100% of the acquisition cost – when bank credit is scarce.

And turnkey leasing programs roll the acquisition, maintenance, upgrading and reselling of equipment into one package. ” [ (Couretas, 1997) ] Leasing and Financing Programs in Q3 fig 3 Leasing and Financing fig3 [ (PC Mall Leasing Options, 2009) ] The proposal is to lease the IT equipment using one of the companies in the illustration fig 3. We have spoken to the customer account representatives of the leasing companies. They are all very eager to schedule a consultation meeting with upper management and the IT department heads. [ (Leasing can help manage changing technology, 1997) ]

Computer technology evolves rapidly. There is a distinct advancement year to year. Computers handle more processing power, use less energy, and depreciate like rocks falling off Pike’s Peak. Leasing helps prevent obsolescence. It offers an opportunity to upgrade equipment for a fraction of the cost of purchasing. With better equipment, the company stays ahead of the IT curve and improves on productivity from all departments that utilize the in house private network. IT equipment has an expected useful life of five to eight years. The company can use the current servers for the next three years with diminished productivity.

The latency times with the current equipment is very slow compared to the new machines. Latency is the time taken for a packet of data to be transmitted. IBM has servers for lease that have some of the lowest latency times on the market. IBM also has a service included with the lease that allows you to upgrade the equipment. Therefore, in reality, leasing will prevent the company from purchasing, and spending working capital every three years. Satisfying the “Green House Initiative,” the servers we will upgrade to would reduce energy consumption by as much as 27%. The company can use this new technology until the new technology arrives. Using a leasing company as a remarketer of equipment is a “hedge against technological obsolescence’ for business, said Al Golembewski , first vice-president at Sanwa Business Credit Corp. in Chicago” [ (Couretas, 1997) ] We can decrease salary expense by leasing. There are several plans that account for the maintenance and upkeep of the software and equipment. The IT employees can focus on company owned equipment. Reducing the time spent repairing the network allows the company free up IT man-hours for use on in-house projects. We suggest the company release five of the fifteen IT professionals we have on staff to save over $250,000.

Since leasing does not require the amount of money spent on purchasing, the company saves in that area as well. One main goal is to free up working capital. Two ways have been mentioned above. We lease for a low monthly fee, ($451 per month for a 36 month lease), and we use energy efficient machines. The IBM System x3850 is one such machine. It has a balanced design and it is scalable. In other words as the company needs more processing power, this machine can be upgraded to accommodate this need. Leasing does not require the amount of money spent on purchasing.

The current server in use today cost $15,640 4 years ago. If the machine had been leased, the company would be ready today for a faster, more efficient, energy efficient machine. The costs associated with depreciation would also have been avoided. In 2001 Dick Wessel, senior sales consultant with Lewan and Associates, recommends leasing for expensive equipment. He said, “Most companies don’t want to write out a check for that; it’s much easier for them to make monthly payments, “he said. “ Office equipment is a lot like automobiles – when you drive it off the lot, they depreciate by 40%” [ (Wolf, 2001) ].

The company could deduct monthly lease payments as an operating expense. benefits of hiring a leasing company: Event IT SERVICES: Delivery of hardware including consultancy, project-management, installation, and on-site support. IT managers will also note the availability of an ability to have the leasing company dispose of old equipment (see Custom Made Services). Continuity Services Reduces the impact of a disaster or huge interruption of IT infrastructure by providing functional replacement hardware and related services within the agreed time  Custom Made Services

Custom made services like demo management, equipment management (disposal services) Tax Benefits Deduct monthly lease payments as an operating expense. Your monthly lease payments typically are tax deductible as a business expense (Consult your tax advisor). Cash Flow Predictability Reduce financial uncertainty and increase forecasting accuracy with consistent lease payments. Simplify Budget Approval Leases Can be categorized as operating expenses. (PC Mall Leasing Options, 2009) “For the dollar-value lease, customers simply put a dollar down to purchase the equipment at the end of the lease.

The drawback of the arrangement is higher interest rates than customers get under the fair market/operating lease…However, there is a tax advantage for purchasing equipment or using a dollar-value lease that companies do not get with an operating lease. The tax advantage comes with the depreciation of the equipment. Businesses that use a dollar-value lease qualify for the tax advantage since the arrangement is equivalent to purchasing. ” [ (Wolf, 2001) ] Conclusion Leasing reduces the output of working capital. We forecast that the company will use less of its dollars at one time.

The company can spread its IT cost over a longer period. The company can manage this budget easier than budgeting for a huge purchase every two to three years. It is easy to get a leasing agreement than a loan for the purchase of IT equipment. Leasing allows the company to stay on the cutting edge of technology improving efficiency and productivity. From the facts presented in this report, the company should support the leasing of IT equipment. The company should we schedule a date and time with the IBM consultant immediately. Bibliography Aldridge, R. (2005, September). The ABC’s of technology leasing .

Technology & Learning , pp. 25-28. Contino, R. (2006). The Complete Equipment Leasing Handbook. Sarnac: AMACOM. Couretas, J. (1997, April 1). Leasing: Technology management tool. Crain’s Small business , 5 (3), p. 1. Kehrer, D. (2006). Guide to Leasing Computer and IT Equipment. Retrieved July 25, 2009, from Work. com: http://www. work. com/leasing-computer-and-it-equipment-1000/ Leasing can help manage changing technology. (1997, Nov 17). PC Week , p. 151. Mohamed, A. (2005, March 29). Holiday Group halves IT costs by leasing computers an software. Computer Weekly , p. 24. Nevitt, P. & Fabozzi, F. (2000). Equipment Leasing. Somerset: Wiley, John & Sons, Incorporated. PC Mall Leasing Options. (2009). Retrieved August 7, 2009, from PC Mall: http://www. pcmall. com/pcmall/promotions/custom~p~zero_apr. asp Wolf, J. (2001). Leasing office equipment gains popularity. Denver Business Journal , 19A. Appendix A Energy management strategies and data center complexities require new solutions As a provider of specialist logistics servicesto the UK healthcare sector, Polar Speedneeded to be able to deliver levels of service that most mid-sized businesseswould struggle to achieve.

With rapid year-on-year growth, the performance of itsexisting IT infrastructure was beginning tosuffer. Working with Omicron Solutions, anIBMBusiness Partner, the companyreplaced its existing servers with anIBMBladeCenter containing Intel Xeonprocessor-based blade servers, and afiber-connected IBMSystem Storage™DS3400 provides SAN storage for thewhole environment. The highly scalableIBMBladeCenter architecture is designedto support future growth with minimal addi-tional investment, saving data center spaceand reducing both electricity costs and thecarbon footprint.

For enterprises today, reducing costsand complexity is key to maximizing the business value of IT systems andservices. One particular pain point applicable inthis context: energy costs in data cen-ters. Today’s data centers commonlygenerate 10 to 30 times the electricaloverhead of a typical office building1—the fastest-growing element of the datacenter cost picture. Already, electricitycosts are estimated by some analyststo account for roughly 40% of the totaldata center budget. This trend isthreatening fiscal resources that mightotherwise be allocated to revenue-generating services. Going green istherefore increasingly critical to achiev-ing and maintaining a competitiveadvantage. Exacerbating this challenge is the factthat many organizations continue tosuffer from server sprawl. When newservers are rolled out on a one-to-onebasis with new applications or services,overall costs become multiplied in pro-portion. Each server draws more powerand generates more heat, which in turnmust be dissipated—leading to furthercosts.

Because hardware utilization tends tobe poorer for lower-end servers, thissituation also leads to suboptimal useof overall processing power, wastingprecious computational resources. Management and administration actionsare also inherently complicated, leadingto less agility in the pursuit of changingbusiness goals and strategies. Overall business resilience can bethreatened by poor energy management—many of today’s datacenters were simply not designed toscale in proportion to growing electricaldemands. For them, server sprawl asan ongoing situation can be potentiallycatastrophic.

Finally, many of today’s organizationsare increasingly concerned with envi-ronmental stewardship—the generalresponsibility of the corporate sector toimprove ecological conditions by lower-ing energy consumption and reducingcarbon emissions—in order to helpachieve a sustainable, balanced worldfor future generations. Here, too, optimizing data centersthrough energy-efficient solutions canlead to substantial improvements. Going green leads not just to lowercosts, but also to lower carbon emissions—in short, a measurable envi-ronmental benefit for the host commu-nity and, in a larger sense, the globalecosystem.

Page 2 And at a time when organizations com-pete in an increasingly green-consciousmarketplace, the organizations thathave moved to energy-efficiency solutions and strategies will be per-ceived more favorably by clients andcustomers—a clear competitive distinction. Why IBM? For these reasons, many organizationsare turning to IBMsolutions to consoli-date servers, lower overhead, simplifymanagement and spur business innovation. Organizations that have deployed other solutions will find that IBMoffersunique, compelling strengths andadvantages that generate overall gainsin many different business and techno-logical contexts.

Among these core strengths are:? A comprehensive array of virtualiza-tion technologies, which can deliverdramatic improvements in hardwareutilization and energy efficiency.? Innovative processor and systemstechnologies designed to maximizecomputational power while minimiz-ing power requirements.? A full suite of tools capable of track-ing power consumption, heat outputand other variables, thus deliveringkey diagnostic and measurementinformation used to fulfill energy management strategies.? High scalability and consolidationcapabilities.? Storage solutions that scale effec-tively and integrate seamlessly withexisting infrastructures.

With IBMSystemx™ andIBMBladeCenter® systems,IBMPower™ Systems, and leadingstorage solutions, enterprise-class ITcan be empowered as a superiorinstrument of business initiatives—moreenergy-efficient, more flexible and more powerful. Reduce complexity and enhance IT responsiveness How can organizations improve ITagility and minimize server sprawl? Onestrategy involves transforming physicalservers into multiple virtual servers, thenrunning them on a single host system. In this way, IT can add virtual servers tomatch the host’s processing power,and thus increase hardware utilization—maximizing asset ROI.

According to one recent study con-ducted by IBM, up to 112Dell 1Uservers can be consolidated into anIBMBladeCenterJS22. ThisIBMBladeCenter solution delivers thesame computational power of the100+Dell servers, yet requires only afraction of the power and generates a fraction of the heat3—a clear win byany metric. IBM’s value proposition as a systemsprovider is also evident in the newPower 520 Express—i Edition®—anaffordable upgrade path for currentIBMAS/400®, IBMSystemi520®, andiSeries® customers, who can leverageit to reduce server sprawl and the asso-ciated energy costs.

It also enables anexceptionally diverse array of applica-tions and services from a single host. Colorado-based HealthTrans, a pharmacybenefits administrator, is responsible forprocessing 90 million claims annually. The computational challenges implied bythat workload are considerable, andHealthTrans was looking to improve itsoverall speed, flexibility, and capacity to achieve 24/7 claims processing availability. Their system selection? IBM Power 570,driven by IBM’s POWER6 processors andIBM PowerVM virtualization management.

Since migrating from Sun servers to theIBM offering, HealthTrans has experi-enced higher application uptime, fasterperformance and enhanced flexibility,allowing for rapid capacity changes ondemand. Page 3 ] Furthermore, IBMBladeCenter S hasbuilt-in disk storage of up to 12 ter-abytes; competing HP solutions, bycontrast, must sacrifice blade servers toobtain extra storage. 4And helping toreduce management complexity is theIBMBladeCenter Open Fabric Manager,which simplifies I/O administration andworks with all IBMBladeCenterEthernet and Fiber Channel switchesand fabrics from leading vendors suchas Cisco, Nortel, and QLogic.

Also new is the IBMPower Systemsline, which brings togetherIBMPOWER-driven IBMSystemp™and Systemi offerings into a new, unified suite. The Power Systems linesupports three different operating systems—UNIX®, IBMi, and Linux®—helping to maximize the total range ofapplications and services available fromeach server. With IBMPowerVM™,new virtual servers can be deployed farmore rapidly than new physicalservers—and each receives dynamicallocation of computing resources—such as memory—on demand. Perhaps the most common form ofserver sprawl revolves around low-end,x86 servers.

Clients looking for excep-tionally high-end x86 servers designedfor mass consolidation should considerthe IBMSystemx3950 M2, which deliv-ers extraordinary virtualization perform-ance and scalability thanks to IBM’sfourth-generation eX4 technology, up to a full terabyte of RAM, and asmany as 16Quad Core Intel® Xeon®processors. Also available from IBM: BalancedConfiguration Units, which integrate dif-ferent systems and software, optimizedfor different business contexts. Theseunits are tested in advance and aredesigned to deliver specific perform-ance levels for their target services.

For clients making the leap from alter-nate vendors to IBM,the transitionprocess doesn’t have to be a dauntingone. For such organizations, one optionsure to be attractive is IBMMakeoverServices, which are designed to opti-mize the transition process and thusreduce business risks and operationalcosts through the IBMMigrationFactory. 5 Increase energy efficiency and decreasecosts Getting the best business value from ITmeans more than just increasing powerand flexibility—it also means keeping IT efficient by minimizing costs. Towardthat end, solutions designed for virtual-ization and consolidation deliver quan-tifiable benefits.

When the total numberof servers falls, energy costs and gen-erated heat can also decrease. IBMdelivers many powerful featuresacross many product lines, all designedto enable and drive energy manage-ment strategies. Centrinet, a UK organization that providesIT management services, had a uniqueidea: build a data center, known asSmartbunker, designed to run efficientlyon entirely renewable energy and to offerthis as a hosting service to clients. The solution proved to beIBMBladeCenter, which integrates servers, networks, storage and applica-tions in 1-inch deep blades that sit in arack like a bookshelf. Right from our first dealings with IBM,we were very impressed,” said KellySmith, Managing Director atSmartbunker. “We weren’t an IBMcus-tomer prior to this, but we were aware ofits green credentials, and that undoubt-edly helped. The products put forward byother companies couldn’t match IBM’s interms of performance, energy efficiencyor reliability. The solution we chose willalso help us to expand the business veryquickly, without any concerns about over-loading our IT infrastructure. ”Page 4 ] IBMBladeCenter, for instance, allows ITto get the most processing power inthe smallest physical footprint, evenwhen compared to rack units.

TheIBMBladeCenter E holds 14 servers in7U of rack space—a 50% improvementin comparison to seven 1U servers. Yet,that same BladeCenter E, based onIBMengineering test data, will requireas much as 35% less power. 6Thisreduction comes thanks to many spe-cial enhancements, such as low-powerprocessor options, energy-efficientpower supplies, IBMCalibratedVectored Cooling™ to maximize airflow,solid-state drives, a shared-coolingdesign, and IBMSystems DirectorActive Energy Manager™, an IBMdiag-nostic and management tool. Furthermore, a strong competitiveadvantage is apparent whenIBMBladeCenter solutions are com-pared to those from other vendors.

According to the Edison Group, theIBMBladeCenter H required almost10% less energy than an HP BladeSystem c7000 using comparable con-figurations. 7The IBMadvantage is evenclearer when we take a holisticapproach to energy efficiency and uti-lize IBMBladeCenter unique innova-tions like the energy efficientIBMBladeCenter E chassis, Solid StateDrives and IBMSystems Director ActiveEnergy Manager along with Intel low voltage processors. With these innova-tions in place, we can reduce theamount of energy required by an addi-tional 25%. Among x86-based servers, theIBMSystemx offerings deliver excep-tional energy efficiency—stemming inpart from their DDR2 memory asopposed to FB-DIMMs. Multipliedacross many consolidations, this designoptimization alone can lead to substan-tial returns, as it did for StaybridgeSuites in Florida, which reduced energy costs 35% simply by migratingall lower-end servers to a single System x3950. 9For customers running IBMPowerSystems, PowerVM and POWER6™EnergyScale technology similarly helpsdrive down energy consumption, espe-cially by comparison to other vendors.

In fact, when compared to a 64-coreHP PA-RISC Superdrome, an eight-core IBMSystemp 550 can reduceelectric consumption by up to 91%,while also achieving 16% more data-base transaction performance. 10And forcustomers migrating to IBMPowerSystems solutions from multiple com-peting servers, the energy managementargument will be even stronger. Up to180 Sun SunFire V490 servers, forinstance, can be consolidated onto asingle rack of the IBMBladeCenterJS22, leading to a staggering energyreduction of 92%. 1 Rabobank Group, a full-range financial services provider founded on cooperativeprinciples and a global leader in sustainability-oriented banking, found thatas new internal systems were added andexternal services launched, the number ofservers in the data center grew. To consolidate, Rabobank worked withIBMGlobal Services to design a newarchitecture based around theIBMSystemp™ platform runningIBMAIX®5L™ V5. 3. The architecturereplaces the previous “one applicationper physical server” model with virtualizedservers running on standard physical“building-blocks”: IBMSystemp5™570and 560Q servers, each with16IBMPOWER5+™ processors.

Page 5 Reduce server and storage costs and sim-plify administration Storage represents another excellentopportunity to realize improved busi-ness value through IBMsolutions. Viatiered storage architecture, organiza-tions can assign higher performance tothe services that need it the most, andreduce costs by mapping lower-performance storage to lower-priorityservices. Nevertheless, many organiza-tions have yet to move to tiered storagearchitectures. IBM can help. IBMstorage solutionsare designed to ensure that perform-ance and features are closely alignedwith dynamic business requirements.

One key solution in this category: theIBMSAN Volume Controller™ (SVC),which provides a single logical point ofmanagement across all tiers. SVC alsoenables storage to be treated as a logi-cal resource that can be allocated andretrieved in proportion to changingneeds—this helps IT achieve superiorstorage utilization, making the most ofavailable storage space rather thanrequiring the purchase of more storagedevices. Besides, SVC is the industry’shighest performing, most mature stor-age virtualization solution, unmatchedby any competitive offering. How suc-cessful has it been in today’s ultra-competitive storage market?

Since itsintroduction to the market in 2003,IBMhas shipped over 12,000 SVCengines running in more than 4,000 SVC systems. 12 Server costs, similarly, can be bettercontrolled and reduced throughIBMsolutions. Consider thatIBMBladeCenter delivers 25% betterdensity compared to competing blade-based offerings,13while also doublingtypical rack unit density. This physicalconsolidation of computational powermeans that, just as with storage, IT isempowered to accomplish more withfewer resources—a clear example ofreduced costs and simplified administration.

IBM System x3850 M2 and x3950 M2deliver potent features and functionality,pairing industry-leading performancewith the industry’s lowest total cost ofownership by product class. This is dueto the processor-rich architecture,which boasts 16 sockets—twice that ofother offerings. Twice the power trans-lates into half the total number ofrequired servers for any given IT appli-cation; this, in turn, can lead to a sub-stantial reduction in overall costs. IBM enterprise servers are designedwith high-efficiency power supplies andCPU/memory regulators that eliver15% less power than the HP ProLiantDL580 G5 server leading to savings of42% less per server per year. 14And the cost reduction story is evenmore impressive in the case of IBM’sPower Systems line. According to a2007 whitepaper from the InternationalTechnology Group (ITG), the averagesavings for organizations that consoli-date servers on these IBM hosts is aremarkable 65-70%. An ITG study saysthat IBMdelivers the lowest overall TCOacross the entire UNIX systems space. 5 AISO. Net, the world’s first and only 100%solar-powered web hosting company,serves more than 12,000 customersworldwide and is committed to being thebest, most reliable eco-friendly hostingcompany in the world. This commitmentresulted in Live Earth producers selectingAISO. net to host the liveearth. org Website. To host the site, AISO. Net customdesigned a dedicated, reliable solutionusing energy efficient IBMBladeCenterservers with Second-Generation AMDOpteron™ processors. We can run theLive Earth Web site on IBMBladeCenterand get great performance without hav-ing the power draw we would have hadwith rack servers, ” said Phil Nail, tech-nology manager for AISO. Net, in explain-ing their platform selection. Page 6 Drive business value with leading perform-ance and price/performance As companies strive to compete moreeffectively, deploying and orchestratingvarying IT services dynamically to corre-spond with changing business goals,strategies and performance is a keyingredient to success.

And when com-pared to solutions from other vendors,IBMsystems—both modular andPOWER-based—deliver exceptionalperformance, performance/watt, andprice/performance. How exceptional? In the case of theIBMSystemx3850 M2 enterpriseserver, a virtualization performancecomparison conducted by PrincipledTechnologies showed a 27% superiorityin performance per watt when com-pared to the HP DL580G5. 16What’smore, the same system showed anoverall TPC-C performance superiorityof 27%.

And for the maximum inSystemx-based performance, considerthe Systemx3950 M2, which offers thehighest x86 TPC-C benchmark everrecorded as of February 2008, nearly62% more transactions per minute thanthe Unisys® ES7000/one EnterpriseServer’s 8-processor result of 520,467 tpmC and 12% more thantheir 16-processor result of 749,839 tpmC. 2. 17 Blistering throughput is also a keyaspect of IBMPower Systems solu-tions. Compared to mid-range competi-tors such as the Intel® Itanium®,

IBM’sPOWER6-based processors have beenshown to offer two to three times theoverall performance across a wide vari-ety of benchmarks targeting differentworkloads and classes of computa-tional performance. 18IBM also offers tremendous perform-ance per watt in the case of the new,watercooled POWER 575 supercom-puter. This model, a computational wizard driven by 224 POWER6 proces-sors, incorporates innovative, water-chilled copper plates over eachmicroprocessor to deliver high perform-ance while minimizing generated heat. The outcome?

More than five times theperformance and three times theenergy efficiency of the POWER5+™-based model 57519—literally eight trillionoperations in a heartbeat’s time. High-end IBMstorage systems alsooffer extremely efficient design for highavailability without compromised per-formance. The DS4000, for instance, aRAID6 system, delivers exceptionalthroughput—within 3% of an equivalentRAID5 configuration despite the addedsystem activity. 20 Transplace, a leading logistics provider,was looking for a way to deploy softwareas a service, maintain 24/7 applicationavailability, launch new services rapidly,and minimize IT operations costs.

Achieving these goals meant new sys-tems, and Transplace turned to IBM. The eventual solution? IBMPower 570servers, for exceptional computationalpower via fewer processors—translatinginto improved scalability and substantialoverall cost reductions in software licensing. “We discovered that servers usingIBMPOWER6 processors at the data-base layer would let us deploy fewer but faster processors,” said VincentBiddlecombe, CTO of Transplace. “Thislet us further lower our Oracle licensingcosts. ”Page 7 Summary

Maximizing IT business value meansgetting as much performance as possi-ble from IT assets while simultaneouslymanaging costs—both now and in thefuture. This is particularly true in thedomain of energy efficiency; as datacenters have grown more complex,their energy consumption has scaledup rapidly to the point where it nowcomprises the fastest-growing elementof overall data center costs. Fortunately, IBMoffers a broad array ofleading server and storage solutionsdesigned to fulfill operational perform-ance goals while also empoweringenergy management strategies.

Asenergy costs rise, revenue that wouldhave been required for them caninstead be directed toward strategicnew products and services—a majorwin for the organization. Cost reductions are only half the story;when organizations pursue businessgoals they must also consider thepotential environmental impact of theiroperations. By decreasing the energyrequired by data centers, organizationsalso help eliminate environmentallyharmful carbon emissions, thus directlybenefiting both local communities andthe global ecosystem.

Such responsible environmental stew-ardship on the part of the organizationcan also translate into improved publicperception by clients and customers; asenergy management is optimized andcarbon emissions diminished, the orga-nization’s brand is strengthened. By moving up to IBM, today’s organiza-tions can achieve a comprehensiveresponse to the many growing chal-lenges facing IT today—scaling upenergy efficiency and agility and scalingdown costs, carbon emissions, andmanagement complexities, to render ITa powerful yet cost-effective vehicle inthe pursuit of changing business goals.

For more information To learn more about energy efficiency indata centers, please contact yourIBMmarketing representative orIBMBusiness Partner, or visit the fol-lowing Web site: ibm. com/itsolutions/energy-efficiency/ Companies around the world have savedmoney by migrating from competitiveUNIX servers and consolidating onIBMPower Systems. For instance,Energen, one of the top 20independentoil and gas exploration and productioncompanies in the United States, was ableto save more than $500,000annually byconsolidating 20Sun servers onto twoIBMPower570 servers.

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