Long Term Objectives of Apple
Customer Related objectives •Launch new innovative products to keep the loyal customers intact, build new customer base and gain competitive advantage over the competitors.
•Develop strategic approach to grow market share in emerging markets like India. In India apple I phone is still ranked after android supported phones. Internal Business Processes objectives •Develop ethical suppliers for its products: Unlike Foxconn (the current supplier of I phone), which usually suffers with labor unrest due to ill and unethical working conditions.In long run Apple should aim at replacing Foxconn with a better and ethical supplier because having associated with such supplier can tarnish the image of Apple and can send wrong signals to shareholders and stake holders. •Develop Research and Development department to identify future product innovation and development opportunities. Learning & Growth (Employees) objectives •Reduce employee rate of attrition at middle to top management level to the industry average of 15%: Talent retention is a most important job in the fast moving technology industry where every day there is new company being formed and sold for billions USD.
The success for any company lies within the skill of human resource it has.
Thus, it very important to retain the talents at middle to top level management which are involved in strategic decision making and confidential product research. •Employees on and above middle level management having more than five years of employment (with 4 star performance rating) at Apple computers to be willfully sent to top ranked law schools to study law and then work as patent attorney (with salary hike and other incentive) at Apple to fight against various patent issues arising (Samsung being the very latest).